If you have paid anyone to handle your digital ads for you, I’m willing to take a bet that you would prefer they handle the nitty-gritty, tiresome task of making sure the ads do well. Especially with search advertising, also known as SEM, this can translate to a lot of nerdy, data-heavy work. So why in the world would you need to own that account from the start of the relationship?

The money you spend on your SEM efforts is an investment into learning what works for your unique business. If one day you need someone different to manage your Google Ads, and you do not own the account and data, you will need to make the exact same investment again. Even if you already know the language that best resonated with your customers, there is a machine learning component to the search algorithm that cannot be replicated in a new account. Unless you set yourself up to own your Google Ads account data from day one, you are at risk of losing thousands of dollars of your investment.

SEE ALSO: ARE YOU GIVING AWAY THE KEYS TO YOUR KINGDOM?

Expert, industry-savvy marketers are the best way to promote your business

Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.

A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

SEE ALSO: COVID-19 and One Firefly: Supporting our Employees, Clients, Industry, and our Communities During This Challenging Time

Taking the leap into social media for your business can feel like standing on a dock, debating whether the water will hurt when you jump. If you’ve hired anyone to help you (whether that is an internal team member or an agency), then they should hold your hand through the process. But, if you’re going it alone, it can be a scary time! At One Firefly, we still don’t want you to feel like you’re on your own, even if you decide to rock the independent life. 

When you start to dip your toe in the water, you might have some questions about navigating platforms. To help out, we have compiled some useful resources below about best practices for getting started on Facebook, Linkedin, and Instagram.

Reach People Where They Are, From Attraction to Purchase, With Our Ideas 

According to Hubspot’s Content Marketing Certification course, there are four specific steps within every customer’s journey, from a marketer’s perspective — Attract, Convert, Close and Delight, usually pictured as a funnel. When you look at the buyer’s journey (aka the headspace you’ll need to occupy to write your best, most targeted content), you see the same path through different eyes: A curious website visitor becomes a lead, then a customer and eventually a zealous fan.

Many bloggers don’t stop to consider where their target audience might land on this path, and this oversight greatly diminishes their marketing efforts. When you market without the buyer’s journey in mind, you’re essentially making assumptions about what this individual wants to hear instead of exploring what they need and speaking their language.

How can you turn this common marketing oversight around and start writing more targeted content? Let’s explore steps within the marketing funnel and what your customers might look for at each stage.

SEE ALSO: Engage Your Customers With Language That Speaks Directly to Them

Do You Suddenly Find Yourself Working from Home? Let Us Help You Ease the Transition

In 2020, many employers find themselves quickly shifting the majority of their workforce to the online realm in order to maintain social distancing — keeping staff and clients at least 6 feet apart in the interest of public health. There may be a few bumps along the way with this quick shift to working from home, but luckily there are many companies before yours that have made the switch and you can glean helpful tips from them, so you don’t have to make the same blunders.

At One Firefly, we’ve run a virtual-based team for the last five years with employees distributed in Mexico and across the U.S. During that time, we’ve tried a variety of tools, and we’ve come to a few standards that work exceptionally for us.

In this blog we’ll share some of our favorite remote working tips, and we hope they help ease the transition to remote work for yourself and your organization.

SEE ALSO: How to Improve a Team’s Customer Service Skills

With over 660 million users in over 200 countries and territories globally, LinkedIn has become one of the top social platforms to engage other professionals and educate your audience. But just like all social media channels – there are some best-practice guidelines to adhere to when deciding what type of content to utilize.

Here are few basic recommendations on how you can get the most out of LinkedIn when trying to educate your audience and grow your presence.

SEE ALSO: 3 Simple Tips to Expand Your Business’ Reach Online

Here at One Firefly, our goal is to help technology professionals successfully grow their businesses. On a surface level, we provide marketing support, but beyond that we really aim to provide solutions to challenges that our clients face on a daily basis.

The emergence of COVID-19 is perhaps the greatest challenge our industry and communities have faced in recent memory. And while we may not have all the answers, I and One Firefly remain committed to finding and implementing solutions to help each other succeed.

I’d like to provide you with an update on how we plan to address these challenges:

Ask A Content Writer

"Content is king!" There, we said it. It's a mantra echoed in every corner of the marketing universe, from freelance professionals to large marketing agencies alike; it's earned its cliché. Content's rise to the throne as King was swift, but you'd have to go back over a decade to understand how it came to rule organic search strategy. That's another blog all to itself, but here's a clue from an old Google Webmaster Blog post that explains Google's pivot away from using keyword meta tags as a ranking factor. What that meant for website owners was simple; don't tell us your content is worthy, prove it. The bar was set. It's a measure that continues to tower over content creators today. In part three of this series, we give technology professionals an inside look at what it takes to create content that dominates online search by interviewing our team of professional Content Writers.

Fact:  All staff Writers at One Firefly are rigorously trained on all manners of the Residential Custom Integration channel, and only write for this industry. They have mastered the delicate craft of writing content that is all together technically accurate yet easy to read, persuasive, and, most importantly, effective. Every month, our writing team regularly cranks out over 400 uniquely tailored articles on behalf of Custom Integrators throughout North America. That's a nice setup to say; their insight is priceless (in our slightly humbled opinion). Read on to get the inside scoop.

SEE ALSO: Working With A Marketing Agency: Interview Part 1

Peek Inside Our Thrilling Few Days Of Learning, Growing And Making Lasting Memories

At One Firefly, we take pride in our remote workforce. The ability to work from home on flexible schedules encourages maximized productivity while allowing us to maintain a healthy work-life balance. Plus, having a globally dispersed team makes our annual team training events that much more exciting!

Each year, we band together in one location for an action-packed team training event, where we get out of our everyday routines to learn, connect and ultimately return to work with our fires reignited. Get a glimpse of the adventures from our most recent three-day team event that took place earlier this month in New York City by exploring the highlights below.

SEE ALSO: Why Work with a Marketing Team? Here Are 3 Important Benefits