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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Northbay Technology’s Journey From Landing Page To Website

Northbay Technology’s Journey From Landing Page To Website

Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized

Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.

Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.

SEE ALSO: Working With a Marketing Agency: An Inside Look From Web Design Professionals

Goal #1:

Improve SEO presence - As expected, an “Under Construction” landing page doesn’t have much SEO value. There’s only one page for Google to crawl and almost no copy to learn from. When people search for Home Automation in their area, they’ll be among the last to show up; an SEO-configured website might be the first.

Goal #2:

Create a beautiful website - With its persuasive language and dynamic imagery, a landing page can draw users in enough to share contact information. While this helps move prospects through your marketing funnel, there’s nothing quite like a bold, impressive website to make a great first impression on your clients and keep them engaged while on your site!

Goal #3

Educate customers - An “Under Construction” landing page really only informs your customer of the fact that your website is under construction. Impressive, right? Clients usually want to explore your site, dig into which services you offer, read any reviews available, and maybe even check out your project gallery or blog. If you don’t have a website, they’ll be more inclined to reach out to someone who does.

Enter Mercury Pro

Our featured client zipped through our production process and had a new Mercury Pro website live in just over twelve weeks! That’s almost two weeks shorter than the minimum for many other professional web design firms. We could list even more reasons why a website surpasses an “Under Construction” landing page, but we’ve listed a few of the most notable below.

  • Powerful SEO configurations - All 13 pages of this new website are packed with SEO-rich content that’s been expertly configured to help boost this client’s visibility in key geographies. This content, written by our team of SEO specialists, received valuable input from the client on which services and in which locations they would like to be found. This means that our SEO services will be tailored to your specific needs - and there’s plenty of copy to configure it all in!


  • Beautiful, Scalable Web Design - Our Content, Website Design and Product Development teams worked together to create our beautiful new line of websites, Mercury Pro. These websites were built with responsive design in mind. They’re not only visually stunning on your laptop or desktop, but they also scale beautifully to devices of any size. Not only is this featured client’s new website gorgeous, but it’s future proof and will display wonderfully on whatever size mobile or tablet device comes out next.


  • Rich, Informative Content - This new website goes into deep detail about the featured client’s services, manufacturers and processes. A potential customer could spend hours learning anything they’d like to know. This information will attract any customers that are “on the fence” and would like to be better informed before proceeding with an integrator. To further demonstrate your expertise as a thought leader in the integration field, consider adding a blog.


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Ready to experience a similar success story but still banking on a one-trick landing page? Future-proof your web presence before you head into a new decade with a customized, SEO-configured website! Give us a call today at (954) 477-8331 or click here to set up a one-on-one demo with our team.

Northbay Technology’s Website:

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