Having a successful website design is all about guiding visitors and driving them into becoming leads. A lot of that comes down to the visual aspects of the site: intuitive menu navigation, dynamic video, project images and clear call to action buttons. Luring clients is simple with the right visual components, but it's the copywriting that will reel them in.

Like with every other aspect of our Mercury Pro website solution, extensive research and preparation went into the copy for the new models. Compelling copy isn't about creating hype about your products—it’s about creating an emotional connection with your audience.

Using unique buyer personas and language geared directly to them, the Mercury Pro models feature over 30,000 words of original copy which went through multiple quality controls. Outlined below is the many ways this copy is primed to improve conversion and make you stand out from your competitors.

SEE ALSO: More than Just a Homepage: Creating a Visual Hierarchy

Addressing Your Clients Directly

How can you ensure you connect emotionally with your audience? Comprehensive research went into identifying integrators’ top buyer personas: their demographics, their motivations, goals and behavioral patterns. As we collected these insights, we uniquely tailored Mercury Pro copy to speak directly to those customers. Not only was it about using language that matches up with them directly, but also about highlighting the services that would best fit their lifestyles and needs.

Crafting an Engaging Journey

Drafting resonant copy isn’t just about knowing your audience, but also finding a way to connect with them deeply. You want to focus on the benefits of your solutions, rather than their features. A lot of integrators use dry, technical language on their websites. During the draft stage, we ensured all copy for Mercury Pro was sophisticated, inviting and conversational. By creating an engaging tone from the start, clients are more likely to want to reach out and continue that conversation.

Customized to Your Company

Very few integrators value the exact same services and manufacturers. Each integrator is unique, which is why we love the modular nature of these new models. Reinforce your unique message by choosing from a wide range of spotlight solutions, benefits, trust indicators and call-to-values. This lets you craft a message uniquely yours without having to write your copy or pay for additional custom copywriting.

Highlighting Your Top Partners

How you talk about your main partners—including companies like Lutron, Savant and Crestron — is vital to your success. It’s tempting for integrators to copy or mimic the copy on those manufacturers’ sites. All our Mercury Pro brand pages spotlight these manufacturers through the filter of your unique buyer persona. Instead of generic content, the result is a captivating copy that resonates with your clients. Design the pages to feature the services you want them to, all without having to come up with any new text.

Build a more alluring online presence with content that combines thorough research with expert copywriting skills. Enjoy a website experience that pushes clients to reach out and start a conversation with you about how your services can help them.

Want to explore more about our Mercury Pro solutions and how these websites could help improve your online presence and conversion rates? Give us a call today at (954) 477-8331 or click here to set up a one-on-one demo with our team.