In 2019, One Firefly saw the need to bring technology-centric lifestyle video to our clients. An ambitious endeavor, One Firefly dove in headfirst and as of November, had completed our third video shoot. We are excited to share a unique, behind-the-scenes look at how it all came together.

Painting the Picture

Arguably one of the more time-consuming aspects to coordinating a video shoot is the selection of talent and location. One Firefly completed extensive research on what is called buyer personas prior to making any of these decisions. Buyer personas can be defined as “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Keeping this in mind, our team meticulously defined particular buyer personas to which we wanted to search for actors prior to getting started. Armed with that information, hundreds of potential actors were analyzed and paired up to find the perfect matches you see above. A similar practice was also completed when looking for the ideal house in which to capture content. Careful consideration was made to ensure that the house was not only geographically unassuming, but had a strong presence of technology and a modern design, appealing to many of our customers.

Lights, Camera, Action!

With talent, location, and crew finalized, the day of the shoot began on a brisk 40-degree morning with a 6 am call time. The house was buzzing as crew carried in a semi-truck full of camera equipment, talent was outfitted with hair, wardrobe, and makeup, and rooms were staged with technology and accessories. During this particular shoot, One Firefly paired with multiple manufacturers to bring in an array of floor standing speakers, remotes, and devices to make our scenes come to life with technology. With the One Firefly team acting as the conductor, each scene was carefully orchestrated and captured during the 10 hour day.

The Work Continues

Following “shoot day”, our work certainly wasn’t finished yet! All video was reviewed, clipped to desired lengths, colorized and sent to a VFX (Video Effects) Team for post rendering. See below for how the talented team of VFX artists carefully render in manufacturer UI to create a customizable, but seamless final product. Once approved, the final clips and stills are exported to web-optimized sizes and ready for use on our client’s websites!

As Excited As We Are?

Feeling as excited about this fresh content as we are? Our entire One Firefly Media Library (videos and stills) is available to Mercury Pro customers and can then be used on social media, blogs and more! If you’d like a look at all of the video content we captured, fill out the form below to set up a call with a member of our team.