Trust Your Marketing To The Professionals: Here’s Why
Expert, industry-savvy marketers are the best way to promote your business
Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.
A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.
Experience
Like most things, marketing is something that one gets better at with experience. Creative agencies spend their entire work week solving marketing problems. If you only have time to work on marketing in-house for one hour every week, that means that agencies are getting forty times the experience that you are in just one week! Professional marketers also stay up to date on the latest trends, systems, and software, so that they can bring their clients the best results possible. One might hesitate to hire a marketing agency because they want someone who knows their business well. One Firefly is unique in that we solely serve the home automation industry. Our employees are experts not only in marketing but also in residential and commercial automation so that you can get the best in both advertising AND integrated homes and businesses.
Cost-Effective and Scalable
Most small to medium businesses do not have the resources to hire an in-house marketing team. It costs money to train and maintain employees, which takes a large chunk out of your advertising budget. You need to consider facility and systems costs, hiring costs, and personnel costs such as health and retirement benefits. A creative agency offers you the same high-quality professionals without those added expenses. Utilizing a professional marketing team also provides increased scalability. With an internal team, to expand, you must hire and train personnel; to scale down, you must lay off staff. An agency allows you to scale your efforts up or down with a simple phone call.
Overall Strategy
Most small business owners tackle marketing on a piece-by-piece basis. This leads to problems, however, as marketing should be done with the big picture in mind. A comprehensive strategy allows you to create synergies between your different channels, resulting in a clear and consistent message from your brand. It is not enough to just invest in a Facebook Ad. The website that it links to must also send the same message and be of the same quality as the ad. The Facebook page itself also needs to have high-quality posts. A professional marketing team will work with you to come up with a strategy that connects these channels, making your content efforts more effective.
Are you interested in stepping up your marketing game? One Firefly is the go-to marketing agency in the home and business automation and audio-video industry. Give us a call at 954-921-2393 or fill out our online form to let us know how we can take your business to the next level!