A well-designed website is more than just an online presence—it’s a business growth tool that builds credibility, engages visitors, and drives conversions. Yet, many integrators and technology businesses fall into the trap of treating their website as a static brochure rather than an evolving, dynamic platform.

In Automation Unplugged Episode #296, Romi Kiriadre, Senior Web Designer at One Firefly, shared expert insights on how integrators can create more engaging and effective websites in 2025. From why frequent updates matter to how dedicated solutions pages can boost SEO, Romi breaks down essential strategies for turning your website into a high-performing digital asset.

Your Website Is a Digital Asset—Not a Static Brochure

One of the most common mistakes businesses make is treating their website as a one-time project rather than an evolving resource. Romi emphasizes that a website should be regularly updated to reflect new service offerings, completed projects, and changing industry trends.

“I've heard so many times that a website is ‘just an online brochure,’ and that mindset can hold businesses back. A strong website isn’t static—it’s dynamic. It evolves as your business grows, showcases your latest work, and helps build credibility with potential customers.” – Romi Kiriadre.

How Often Should You Update Your Website?

Romi recommends updating your website at least quarterly, but ideally once a month, to keep it fresh and relevant. Google prioritizes frequently updated websites, so regular improvements help improve SEO rankings and make your business more visible to potential customers.

Simple website updates that make a big impact:
✔ Refresh homepage content with new services or projects
✔ Update images to showcase recent installations
✔ Add case studies or testimonials for credibility
✔ Ensure all contact information and CTAs (Calls to Action) are up to date

The Power of Dedicated Solutions Pages for SEO

Many integrators list all their services on a single "What We Do" page, but Romi advises against this approach. Instead, businesses should have dedicated pages for each major service or solution they offer.

“To improve your website’s SEO, dedicated solutions pages are necessary. A single, generic service page isn’t enough—Google rewards businesses that provide detailed, relevant content for each offering.” – Romi Kiriadre

For example, instead of a single “Smart Home Services” page, a well-optimized website should have:

• Lighting Control Solutions (explaining key features and benefits)

• Home Theater Installations (highlighting immersive experiences)

• Smart Security Systems (focusing on advanced protection)

This improves search rankings and provides a better user experience—helping visitors quickly find the information they’re looking for.

Balancing Design and Content

Some businesses hesitate to include too much written content, fearing visitors won’t read it. However, Romi stresses that the right balance between visuals and informative content is essential.

“A clean, modern design is important, but so is well-written content. Not every visitor will read every word, but they will scan headlines, bullet points, and key takeaways. And Google? It reads everything.” – Romi Kiriadre.

To keep visitors engaged while maintaining SEO best practices, websites should:
✔ Use high-quality images & videos alongside informative text
✔ Break content into scannable sections with clear headings
✔ Avoid long, dense paragraphs that overwhelm visitors

Six Quick Ways to Improve Your Website Today

Looking for immediate improvements? Romi shares six quick fixes that can enhance both user experience and SEO performance:

1. Update your homepage header – Clearly state who you are and what you do within the first few seconds.

2. Break up long paragraphs – Use bullet points, subheadings, and bold text to make information scannable.

3. Check mobile responsiveness – Ensure your site looks and functions seamlessly on phones and tablets.

4. Showcase testimonials & trust signals – Feature client reviews, project photos, and industry affiliations to build credibility.

5. Improve CTAs (Calls to Action) – Direct visitors to contact you, schedule a consultation, or request a quote.

6. Make contact info easy to find – Display phone numbers, email, and location prominently on every page.

Final Thoughts

Your website is often the first impression potential customers have of your business. Keeping it up-to-date, engaging, and easy to navigate can make all the difference in converting visitors into leads.

“Your website is more than just an online presence—it’s your digital storefront. If it’s outdated or difficult to use, potential clients may assume the same about your services.” – Romi Kiriadre.

Want to learn more? Check out the full episode of Automation Unplugged featuring Romi Kiriadre here:
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