Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.

READ MORE: When and Why You Should Advertise on Facebook

What Are You Trying to Achieve?

When working on an advertisement, it's always best to start backward by understanding what you're trying to accomplish from this ad.

Do you want your advertisement to bring you more page likes on your Facebook page? More video views to a recent interview that featured your business? Or maybe bring you more traffic to a page which will then ideally bring you leads?

Once you know what that end-goal is, you’ll be able to understand what your objective should be.

How Well Do You Know Your Audience?

By understanding your end-goal, you will have the tools to think about your audience strategically. Facebook allows you to capture specific data about your ideal audience from gender and age to location and even interests.

Since you don't want to over-exert one specific audience, you want to test out different audiences for each ad type, which is where that strategy comes to play.

The audience you targeted a new security product will be different from the audience who'd be interested in a downloadable guide on top smart technology solutions of 2019.

This is why knowing your end-goal is going to affect how you create your audience. Facebook has a variety of options when it comes to creating audiences from creating a look-a-like audience based on your Facebook page likes, and even your customer list!

You’ve Narrowed in on Your Audience and AD Goal… Now What?

Now you get to focus on the creative! This includes everything from your ad copy and graphic to your call-to-action and landing page.

The ad copy and graphic are the first things your targeted audience will see as they’re scrolling past their feed. Make sure it quickly grabs their attention!

When creating the copy for your ad, you want your tone to evoke emotion and connect with your audience. The length of your copy can vary, but we suggest keeping the most important and eye-catching pieces to be in the first couple lines before the “See more” button appears.

A great rule of thumb when trying to figure out what aspects of your ads will succeed is to A/B test them. You will want to test just one aspect of your ad and keep everything else the same to get the most accurate results.

Once you’ve decided on your ad copy, you can also get creative with your visuals. Facebook allows you to create carousels, Instant Experiences, and even add a video. Whichever option you use, make sure it is appealing to the eye and is in line with your ad copy, title, subtitle, and call-to-action button.

KEEP IN MIND: If you choose to video as your visual of choice and people are talking in it, make sure to add captions! You also want to make sure your image has very little text on them or they will not be approved by Facebook.

When it comes to your call-to-action button, most of them are pretty self-explanatory, but it may take some testing to find the right one. The CTA button will also vary from end-goal to end-goal. If you are giving away an exclusive discount, the "Download" button might not make the most sense. Instead, you might want to use the "Learn More" or "Get Offer" button.

You will want to keep in mind that some buttons might also imply that the end-user needs to give away some information. If that's the case, it's best to be transparent while ensuring that whatever they're getting in exchange for their phone number or email is beneficial to the individual.

Congratulations! You've successfully created your Facebook advertisement. Many aspects can make or break your ad. By following these tips and asking yourself these questions, you're one step closer to becoming a Facebook ad pro!

If you have further questions on Facebook advertising or just not sure how to get started, feel free to reach out to our team of digital marketers! We are always happy to help and offer plenty of solutions to get you more traffic and leads using Facebook. Click on the “Let’s Talk!” chat button down below to speak to one of our customer service agents or contact us here.