How to Improve Website Conversions and Engagement with Leads
Convert More Visitors into Customers with Lead Concierge
Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.
One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.
Engage with Your Visitors
Every visitor to your site is an opportunity for a sale. But what if your site does not have a clearly defined call to action for these visitors? Leaving your potential customers to scour your site to find the information they want will not help deliver more opportunities to close sales. Of course, you want to have an engaging website that is informative and easy for people to find the information they are looking for. The number one metric for sales conversions on a website is time on site. So creating engaging content and having a clear menu for navigation is key to keeping your visitors on your site, rather than moving on to a competitor. If your site is getting a lot of traffic but you are not getting a lot of leads, then the logical next step is to enhance the ways that those visitors can interact with the website.
The Stats Behind Live Chat Success
After running Lead Concierge on many integrator websites, we’ve compiled data that shows the types of conversions you’ll likely see after trying out the live chat service. Here’s what you can expect:
For every 100 site visitors, our agents will typically interact with 20.
It’s worth noting that interactions aren’t always qualified leads – you’ll get current customers needing support, reps wanting to sell you something, people asking for services you don’t supply, etc. However, you’ll also see more leads that are a perfect fit for your company.
For every 100 site visitors, we typically see 1 qualified lead.
So if you’re getting an average of 800 website visits per month, Lead Concierge could get you eight more leads than you otherwise would gain from your website.
Through our preproduction process, you will meet with one of our agents to help us understand the business you want versus the jobs you do not want. This way you will only receive leads for the projects your business wants. Comparing this to the traditional lead capture process of a “Contact Us” form on your site, the leads you receive will be qualified and ready for more information or potential sales.
More Traffic, More Engagement, More Leads
While Lead Concierge is a great tool for many companies, what if your website is not receiving enough traffic to begin with? Then that merits a more in-depth marketing approach. Here are a few of the strategies that might be right for your company:
- SEO Configuration: By properly configuring your website with the keyphrases you want to be found for, you will move your way up Google Search results. The honest truth is that if your website isn’t showing up in the first page of search results, you will not be seen. Your goal should be to show up in the top 3 organic results – that’s where the majority of traffic goes.
- Content Marketing: An additional step you should take to be found in Google Search is to begin a content marketing campaign. By adding timely updates to your site through industry specific, professionally written blogs and engaging your mailing list with newsletters, you will receive more visitors and move your way up the Google Search results.
- Relevant, Modern Web Design: If your site is outdated and in need of an update, then One Firefly can help. With a website platform that is specific to the technology integration industry, the process of launching a new, easy to navigate, and informative website is simple. Your business will be putting its best foot forward to all of your potential clients.
- Mobile-Friendly Sites: Did you know that if your website is not mobile-friendly, it will negatively impact your placing on Google Search? All of the One Firefly Mercury website templates are mobile ready so all of your website content will show up on a mobile device. Even the Lead Concierge service is mobile-friendly, so your visitors can get the information they need no matter how they come to you. With more and more searches occurring on mobile devices, this is of paramount importance for your business moving forward.
If you want to increase your lead flow, engage with your site’s visitors and increase your sales opportunities, then Lead Concierge is right for you. To learn more, visit our Lead Concierge page. If you have any questions, use the chat window in the lower right to talk to a member of our team!
Author: Cameron Howitt
Title: Traffic Manager
As Traffic Manager at One Firefly, Cameron is responsible for managing the flow of projects through the production process. He is meticulously monitoring the status of each project and is also reviewing processes and procedure to improve the production pipeline. Cameron has experience managing teams in multiple industries always with the aim of improving efficiencies and process. When not sitting behind a computer pouring over data Cameron spends his time on his bicycle, hiking trails with his family, or exploring new recipes in the kitchen.