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Guide to Creating a Google My Business Listing

When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!

After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.

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How to Create Content Customers Crave

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improving your online presence to figure out what makes your audience tick.

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3 Simple Tips to Expand Your Business’ Reach Online

A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.

The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.

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Is Your Content Fresh Enough? Here’s Why It Matters

Bad news: your old blogs won’t cut it.

Say yes to change

Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to determine where your site should rank. Search engine bots will crawl your page more frequently if you produce high-quality, relevant content regularly: your site will become the search engine’s best friend.

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Why You Need to Prioritize Online Reviews for Your Business

Consumers are getting more and more savvy. What do they find when they research you?

Genuine quality and customer service are values that many customers seek out before they make a purchase. The challenge, though, is that plenty of businesses say they offer a great experience, while far fewer deliver on that promise. How is a smart, sophisticated consumer to tell the difference between those two types of companies? They trust other people who have purchased from those businesses in the past, which is why online reviews are an increasingly important factor in how consumers’ purchase habits.

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How a Content Marketing Strategy Helps Technology Integrators Reach More Potential Customers

Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront

 

Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight the services you have to offer.

Obviously, this is an ideal situation for most business owners because it means receiving lots of walk-ins who may not have even known they were interested in the services and products you have to offer until they start browsing and talking to your team members manning the store. Because your storefront is in the middle of downtown you’re much more likely to pick up potential customers you may not have reached if your storefront was farther outside of town where little foot traffic comes by.

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