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Should Your Business Send E-Newsletters? Spoiler: Yes

Build Trust with Your Customers and Keep Them Coming Back

There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be successful, its method of delivery changed drastically by the evolution of technology.

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Guide to Creating a Google My Business Listing

When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!

After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.

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How to Create Content Customers Crave

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improving your online presence to figure out what makes your audience tick.

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3 Simple Tips to Expand Your Business’ Reach Online

A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.

The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.

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Is Your Content Fresh Enough? Here’s Why It Matters

Bad news: your old blogs won’t cut it.

Say yes to change

Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to determine where your site should rank. Search engine bots will crawl your page more frequently if you produce high-quality, relevant content regularly: your site will become the search engine’s best friend.

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Why You Need to Prioritize Online Reviews for Your Business

Consumers are getting more and more savvy. What do they find when they research you?

Genuine quality and customer service are values that many customers seek out before they make a purchase. The challenge, though, is that plenty of businesses say they offer a great experience, while far fewer deliver on that promise. How is a smart, sophisticated consumer to tell the difference between those two types of companies? They trust other people who have purchased from those businesses in the past, which is why online reviews are an increasingly important factor in how consumers’ purchase habits.

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