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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Your Business Doesn’t Stand Still; Neither Should Your Marketing

Put Strategy Behind Your Marketing Efforts It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know...

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Top 8 Reasons Dealers Love UI University

Explore How You Can Use UIU To Your Advantage When you sell complex, intricate technology like smart home automation systems, there’s no denying that it can be a struggle to showcase the ease of operating the system or the full depth of its cap...

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Why To Start Recruiting Now

A Guest Post From Industry Veteran Gordon Isaac I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, busines...

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Flash Sale: 20% Off New Mercury Pages

Enhance Your Website With This New Content Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of Jun...

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How to Put Smart Home Interface Videos to Good Use

UI University: Support And Educate End-Users On Smart Technology Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within th...

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The Importance Of Creating The Right Logo For Your Brand Identity

Is Your Company Making A Good First Impression? A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of sym...

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Interview Recap: An Industry Q&A Session With Access Networks

An Industry Expert’s Perspective On Networking, Robots, And Black Holes If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! Th...

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In The AV And Automation Industry, It’s All About The Client Experience

Does Your Company Succeed In Giving The Right Client Experience? In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply sellin...

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How To Target The Right Audience Using Facebook Ads

A Guide To Facebook Advertising Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of...

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