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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Introducing Video Pioneer: A VIP Video Production Service

Introducing Video Pioneer: A VIP Video Production Service

Learn more about our turnkey solution to bring personalized videos of your people and projects to your website

Here at One Firefly, we’ve been teasing the launch of our brand-new personalized video service for the past few weeks — we hope you caught our livestream on Facebook last week, but if you didn’t, catch up here

And now, we’re almost ready to bring this new service — called Video Pioneer — to market. Video is the fastest-growing type of content in 2022, and personalized video can help custom integrators showcase their people, facilities, and projects in a compelling way and engage prospects and existing clients on their website. Additionally, personalized video is a powerful tool to differentiate your business and stand out in your local marketplace. 

We’ve already brought Video Pioneer to early-adopters in our industry, including our client Relative Home Systems. We worked with Ian Dohalick, Partner at Relative Home Systems, and his team to produce unique video content for their website. Keep scrolling to hear his thoughts and learn more. And make sure to watch our latest video below with more details about Video Pioneer!


SEE ALSO: One Firefly Presents: The Power of Personalized Video

The Challenges Of Video Production

What are the biggest hurdles preventing professionals in our industry from producing video for their websites? According to a survey we sent to One Firefly clients last month:

  • 84% of respondents feel that video is a more powerful way to capture the attention of their online audiences
  • However, 76% of respondents have not moved forward with video production because they lack the time or knowledge to produce professional-looking videos

The video production process — from strategy and pre-production to editing and deployment — is a time-consuming venture. Sourcing, interviewing, and selecting a videographer, developing a creative strategy and shot list, managing the project, and overseeing post-production editing, color-correction, and website deployment optimization for unique video content can take anywhere from several weeks to several months of dedicated time.  

Ian and the Relative Home Systems team (like many of our integrators) are too busy running a business and serving their clients to dedicate the time, research, and resources necessary to produce professional-looking videos.  

Video Pioneer: A VIP Production Service

Our Video Pioneer solution is a game-changer for our industry. One Firefly has an extensive history of producing industry-focused video, starting with the UI University collection in 2016, and continuing with the creation of the Mercury Pro media library in 2019, plus custom video production for well-known industry brands like Savant and Bravas. The Video Pioneer turnkey service takes the primary obstacles to personalized video production — time, resources, and knowledge — out of your hands and delivers a VIP experience from start to finish. 

The Relative Home Systems video shoot began with a pre-production kickoff call with Ian, his team, and a dedicated video project manager from One Firefly to discuss the goals for the shoot. From there, One Firefly managed the entire process from pre-production through posting and management. 

Our team managed all pre-shoot logistics and planning, arrived on location the day of the shoot, and directed the client and captured all planned video footage, plus a little extra. The shoot day consisted of multiple locations, which the client secured and prepped well ahead of time. The on-site shoot went smoothly because the client was prepared with all team members present and dressed appropriately for the intended shots, the company vehicle was clean and ready for use, and the team came with positive spirits and were ready to take direction from the videographer.

Afterward, the One Firefly team identified the best shots, color-graded and edited the clips together, and determined the clips that would look best on each website page. Finally, we deployed the finished product on four pages of the Relative Home Systems website

“They shot amazing coverage of our team and showroom to help us tell our story to everyone who visits our website. We as an organization are just too busy to undertake this type of project ourselves — that’s why we couldn’t be happier One Firefly not only managed everything, but had a fast turnaround time from production to posting.” 

- Ian Dohalick, Partner at Relative Home Systems 

The Results

Ian and his team couldn’t be happier with the service and final product they received from 

One Firefly. Personalized video has transformed the look and feel of their website, allowing them to showcase their skilled team, services, and showroom in a compelling format that attracts and engages prospects, existing clients, and job seekers. 

“If you’re ready to invest in video to market your company, I highly recommend the team at One Firefly. They truly understand our industry and the marketing needs specific to us. They handled the entire video production process from start to finish, and delivered a VIP service with a beautiful finished product that really enhances the look and feel of the Relative Home Systems website."

- Ian Dohalick, Partner at Relative Home Systems  

Visit the Relative Home Systems website to see our personalized video solution for yourself, and gain inspiration for elevating your own site with high-res video of your people, facilities, and projects. 

Keep your eyes and ears tuned to our blog, social media platforms, and email over the next few weeks — we’ll be sending out more information about our new personalized video offerings and how you can purchase this exclusive service.

Any questions about video (or digital marketing) in the meantime? Don’t hesitate to reach out and schedule a chat with our team!

Video Pioneer: Answering Your Top Questions
One Firefly Presents: The Power Of Personalized Vi...

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