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Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.

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2017 CEDIA Awards: Take Advantage of this Marketing Opportunity

How to Make the Most of Trade Association Accolades

CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—they’re also a fantastic opportunity for you to promote your company through public relations and marketing campaigns. To learn more about these awards and how you can best leverage them, read on.

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3 Excuses Integrators Use to Avoid Marketing

Is Something Holding Your Business Back from Success?

Last year, Infusionsoft conducted a survey of more than a thousand small business owners about their business and marketing strategies. The survey asked what their goals for the coming year were, and here were the top three mentioned most often:

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Is Email Segmenting Worth It?

Maximize Email Effectiveness with Segmented Lists

For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.

 

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Top 4 Content Marketing Mistakes to Avoid

Circumvent These Common Errors to Ensure Content Marketing Success

When you incorporate content into your marketing strategy, you are working towards establishing a long-standing relationship with the consumer. As you provide your audience with valuable information and tools, they have a reason to trust in and look to you. Inevitably, this symbiosis leads to meaningful conversions with the right kind of customer. Content marketing has proven itself over and over again in helping businesses develop brand identity and presence.

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Boost Your SEO Performance with Google My Business

Make it Easy for Prospects or Referral Sources to Find You Online

When it comes to search engine optimization, it's all about finding the right audience. You can do this by crafting specific geo-targeted keyphrases through a content marketing campaign or an SEO setup. You can also complement these efforts with various online profiles like Facebook, Houzz, Yelp or Google My Business. Since so much of SEO optimization is about having a consistent online presence, it should come as no surprise that Google My Business can be a big boost when it comes to local searches. Check out our blog to learn more about how GMB can help you get found online and how you can optimize your profile.

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