Is Email Segmenting Worth It?
Maximize Email Effectiveness with Segmented Lists
For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.
Top 4 Content Marketing Mistakes to Avoid
Circumvent These Common Errors to Ensure Content Marketing Success
When you incorporate content into your marketing strategy, you are working towards establishing a long-standing relationship with the consumer. As you provide your audience with valuable information and tools, they have a reason to trust in and look to you. Inevitably, this symbiosis leads to meaningful conversions with the right kind of customer. Content marketing has proven itself over and over again in helping businesses develop brand identity and presence.
Boost Your SEO Performance with Google My Business
Make it Easy for Prospects or Referral Sources to Find You Online
When it comes to search engine optimization, it's all about finding the right audience. You can do this by crafting specific geo-targeted keyphrases through a content marketing campaign or an SEO setup. You can also complement these efforts with various online profiles like Facebook, Houzz, Yelp or Google My Business. Since so much of SEO optimization is about having a consistent online presence, it should come as no surprise that Google My Business can be a big boost when it comes to local searches. Check out our blog to learn more about how GMB can help you get found online and how you can optimize your profile.