5 Effective Ways to Engage Your Existing Audience
Create Content That Your Will Keep Your Fans Coming Back!
The only thing harder than getting to the top is staying there. No matter what your business does, a compelling online presence and a dedicated following is crucial to brand awareness. You may have had some months or years of audience growth, but the tricky part is reminding followers how much they love your product.
But what is the best way to engage your existing audience? Continue reading to discover the best engagement practices in 2019.
1. Become an Authority on Your Subject
Just today, I went to Google with a question about grammar. The article I clicked on brought me to Dummies—publisher of educational content like Accounting for Dummies or French for Dummies. I read the article, then found myself browsing their books for sale. I already knew about Dummies, qualifying me as an “existing customer.” I just needed a new way to be reintroduced—the blog.
Becoming an authority in your subject matter will remind audiences that you’re knowledgeable and trustworthy, deeming your product equally reliable. The best way to express your influence is to start a blog. Your audience may have forgotten about your product but will be reminded by your interesting articles. Keeping up with news in your industry and sharing it on social media will also provide value to your followers.
2. Find Your Voice
When your audience knows your brand as a friend, they will be more likely to pay attention to and interact with your content. Think of your business like a person—are you witty, comical, confident, compassionate? Take the time to understand who your audience is and what they appreciate.
How? Decide what kind of language you will or won’t use, and what your brand’s sense of humor is. Don’t be afraid to take chances with some well-planned jokes, interesting headlines, or unexpected elements here and there.
3. Diversify Your Content
Seeing the same versions of social media posts, blogs, and newsletters can get stale. It may take extra time and effort, but posting videos can keep content fresh and exciting. In fact, videos are more likely to be boosted to the front page of Google, and Facebook’s auto-play has audiences watching before they decide to. Alternative ideas include starting a Q&A series, infographics, look-books, polls, and photos from customers for fun, authentic content.
4. Build Excitement with Giveaways
Nothing generates excitement like a contest or giveaway. Whoever wins will always think highly of your business, and whoever doesn’t win will have the product burning a hole in their mind. A great tactic is to encourage sharing on Facebook or Instagram to win, spreading the word to new customers.
Even if you can’t discount or give away your product, contests can also reward recognition. Every month you can award “Photo of the Month” and show off a customer’s submitted photo on your website. There are many creative ways to make your existing audience feel special.
5. Respect Your Audience’s Time
A business owner may not want to read a guide for homeowners and vice versa. So an effective way to provide audiences only what they’re looking for is using segmented lists for e-newsletters. When you send emails to a specific audience, everyone who receives it will connect to its targeted message. Those who do not get your newsletter will be happy that you did not bother them and won’t unsubscribe.
There are always new ways to optimize audience engagement, so we encourage you to subscribe our newsletter below for advice, research, and tips.
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