An Introduction To Content Marketing
How Does It Attract a Quality Audience to Your Website?
Content marketing is an effective strategy that you can use to not only market your company, but also to build a relationship with your audience. Unlike paid advertising, content marketing provides content that the user actually wants to consume and is native to their environment instead of disruptive.
By creating quality content that is relevant to your target market, you can generate more traffic to your site and strategically market your brand to consumers. Keep reading to learn about three reasons why content marketing attracts a quality audience to your site.
1. You Are Providing Content That Consumers Are Actively Seeking Out
Whereas traditional paid advertising disrupts your daily life and forces an ad upon you, content marketing takes the opposite approach. By creating helpful and relevant content that is SEO-friendly, you have the opportunity to be found on the first page of a Google search on that topic. This means that your article will be discovered and read by consumers who are actively seeking out and searching for information on that subject. It’s a win-win for both parties!
2. You Can Build a Relationship with Consumers
When producing content with your consumer in mind, you are slowly building a relationship with them through your writing. By providing informative content that benefits the reader, you are building trust with that person and ultimately allowing the consumer to feel connected to your brand. Creating and maintaining a blog is the perfect way to do that. In fact, according to research from HubSpot, 55% of marketers say that blog content creation is their top inbound marketing priority.
3. You Establish Your Brand as an Industry Leader
By providing content that informs the reader, you are acting as a resource for them on a particular topic. By pushing out helpful content regularly, your consumers associate your brand as a thought-leader in the industry and an expert in your field. This positive exposure will put your company at top-of-mind when it comes time for a consumer to make a purchase decision, leading this quality audience back to your site.
How Can I Start Creating an Effective Content Marketing Plan?
If you're ready to take the next step to create a successful content marketing campaign for your brand, but you don't have the time to execute, One Firefly is here to help. Our dedicated team of content writers and marketing specialists will help your business grow by creating a CM 2.0 content marketing strategy for your brand.
Give us a call today at (954) 477-8331 or contact us here!