With over 660 million users in over 200 countries and territories globally, LinkedIn has become one of the top social platforms to engage other professionals and educate your audience. But just like all social media channels – there are some best-practice guidelines to adhere to when deciding what type of content to utilize.

Here are few basic recommendations on how you can get the most out of LinkedIn when trying to educate your audience and grow your presence.

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1. LinkedIn Is A Great Platform to Discuss Industry-Related Topics

Unlike most other social media platforms where memes, gifs and other similar content are prevalent, LinkedIn leans more towards articles, recommendations and general networking opportunities. This is a great place to gauge interest and feedback on a variety of industry-related topics, and to have meaningful conversations about the things that are top of mind for professionals and prospects alike. Not only will this help you to understand what’s important to the people that are relevant to your industry and business – but it also gives you the chance to highlight your expertise and insight on said topics.

2. You Can Connect Your Employees to Your Business

As a business, you can ask that your employees connect with your business page. Not only will this establish credibility, but it will help to showcase the level of expertise that your company is comprised of. Most users on LinkedIn will keep their current accolades and resumes up to date, and your employees are no exception. By connecting with your employees, prospects and clients can gain visibility to the quality of individuals you choose to employ. Also, by asking your employees to engage with your page and share content that you are promoting, you can gain a much larger audience very quickly through their personal networks.

3. You Can Post Jobs and Vet Potential Candidates

Not only can you spotlight your current employees, but LinkedIn is also a great platform to post your current job openings. You can make your audience aware of any potential opportunities that your company (or even other businesses in your network) may have available. Furthermore, once you receive interest, you can quickly view candidates’ personal pages to see job history, experience, connections, etc. This is a very helpful tool to have, especially for your HR team, when looking to grow your business.