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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Automation Unplugged: A Five-Year Anniversary Tribute

Automation Unplugged: A Five-Year Anniversary Tribute

Ron Callis reflects on the past five years of hosting AU and the memories he’s made along the way

Five years ago, Automation Unplugged (AU) live streamed its first episode over Facebook Live. Since then, Ron Callis, CEO of One Firefly, has hosted over 200 guests on AU, which currently produces a new show every week. Unlike the majority of podcasts focused on the AV industry that discuss technology and new products, AU shines a light on the diverse set of individuals who make up the professional AV community. 

Automation Unplugged doesn’t adhere to any agenda or formal interview format — every show is an off-the-cuff, live (and lively) discussion between Ron and his guests. This year, in honor of AU’s five-year anniversary, the One Firefly team sat down with Ron to learn about how AU started, what it means to people, and where it’s going. Keep reading to learn more. 

SEE ALSO: Subscribe to Automation Unplugged Today!

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Marketing Horror Stories: I Was Locked Out Of My Own Google Analytics Account

Marketing Horror Stories: I Was Locked Out Of My Own Google Analytics Account

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 1 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Analytics.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing.

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Marketing Horror Stories: I Lost My Google Ads Data

Marketing Horror Stories: I Lost My Google Ads Data

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 2 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Ads.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

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Marketing Horror Stories: I Was Locked Out Of My Own Social Media Accounts

Marketing Horror Stories: I Was Locked Out Of My Own Social Media Accounts

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 3 of this series, we are highlighting the importance of owning and retaining your social media accounts and data.

Over the course of the last few months, we’ve been featuring integrators’ marketing horror stories and talking about how to protect your business from falling victim to similar crises. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

 

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Sunsetting Of Mercury Collection

Sunsetting Of Mercury Collection

Seven years ago, in the infancy of One Firefly’s web offerings, the award-winning Mercury Collection was born. The first of its kind, the Mercury Collection is a Joomla-based set of mobile responsive design models that enable home technology and commercial systems contractors to quickly and easily achieve a professionally branded website that is optimized for SEO and lead generation.

After nearly seven wonderful years, it is with a nostalgic heart that One Firefly has officially decided to sunset our Mercury Collection. What does this mean, and how does this impact your existing Mercury Website? Read on to learn more.

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COVID-19 And One Firefly: Supporting Our Employees, Clients, Industry, And Our Communities During This Challenging Time

COVID-19 And One Firefly: Supporting Our Employees, Clients, Industry, And Our Communities During This Challenging Time

Here at One Firefly, our goal is to help technology professionals successfully grow their businesses. On a surface level, we provide marketing support, but beyond that we really aim to provide solutions to challenges that our clients face on a daily basis.

The emergence of COVID-19 is perhaps the greatest challenge our industry and communities have faced in recent memory. And while we may not have all the answers, I and One Firefly remain committed to finding and implementing solutions to help each other succeed.

I’d like to provide you with an update on how we plan to address these challenges:

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4 Unforgettable Highlights Of The One Firefly Annual Team Training Event In NYC

4 Unforgettable Highlights Of The One Firefly Annual Team Training Event In NYC

Peek Inside Our Thrilling Few Days Of Learning, Growing And Making Lasting Memories

At One Firefly, we take pride in our remote workforce. The ability to work from home on flexible schedules encourages maximized productivity while allowing us to maintain a healthy work-life balance. Plus, having a globally dispersed team makes our annual team training events that much more exciting!

Each year, we band together in one location for an action-packed team training event, where we get out of our everyday routines to learn, connect and ultimately return to work with our fires reignited. Get a glimpse of the adventures from our most recent three-day team event that took place earlier this month in New York City by exploring the highlights below.


SEE ALSO: Why Work with a Marketing Team? Here Are 3 Important Benefits

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Welcome, Kelly Anderson!

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Kelly Anderson recently joined One Firefly as a Content Writer and is proud to be the only team member currently located in New England. Kelly has a BA in English Writing and Literature from Emmanuel College in Boston, where she also minored in Studi...

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Quick Update Regarding Our Web Maintenance Packages

Ron Callis, CEO of One Firefly, goes into recent Web Maintenance survey results and details why we created our Web Maintenance Packages. Please check out the video and let us know what you think by leaving a comment below!

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