Make Sure Your Custom Integration Business is Ahead of the Curve

One common question we at One Firefly often receive is the following: “Do we really need to be marketing?”

We get it. Marketing takes time and effort. And your days and weeks are busy as-is; you might not have enough hours in the work week available to dedicate to marketing efforts on your own.

But don’t misunderstand us, either: Marketing is an essential part of any business – especially ones in the custom integration industry. Although a lot of business comes through referrals, marketing allows your business to branch out; this way you become discoverable to a wider audience that is interested in what you have to offer but perhaps is unaware of your company right now.

According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate 7 to 8 percent of revenues to marketing.

So, how do you balance the necessity for marketing with the time you have available in the work week? One of the best ways to do so is through hiring a dedicated marketing team.

In this blog, we’ll explore three of the most important benefits to hiring a marketing firm to handle your custom integration firm’s marketing efforts. Just keep reading to find out more.

SEE ALSO: The Importance and Benefits of Web Maintenance

Marketers Dedicate Time to Your Business

As we mentioned in the introduction to this blog, you might not have enough time in your day to be able to handle marketing efforts.
And there’s a lot that goes into marketing – whether for print materials or for the digital realm. It could entail everything from graphic design work to copywriting to social media posts, digital advertisements and more.

Marketing firms such as One Firefly have the staffing and the expertise to dedicate time to carefully plan and execute your business’ marketing strategy.

We at One Firefly, for example, have dedicated graphic designers, web developers, content writers and marketing strategists that work closely with our clients on a daily and individualized basis to ensure a strategy is in place to grow your business in the desired markets you are interested in.

But it’s not just about the amount of time that a marketing firm can dedicate. Marketing firms also have valuable expertise that can help grow your business.

You Work with Marketing Experts

When you hire a team of dedicated marketing experts, you can rest assured that it has the expertise and know-how to run effective marketing campaigns for your business.

It’s important to remember that employees of marketing firms do marketing for a living – they are experts in the subject matter. Whether you hire a marketing firm to create a brochure or complete an SEO configuration of your website, you can relax knowing that the person handling your marketing efforts has experience and knows the tools necessary to follow through with an effective effort.

We at One Firefly, for example, have several employees with industry-recognized marketing certifications from HubSpot Academy or the Google Academy for Ads. Our web developers have built hundreds of websites. Our content writers have developed thousands of social media posts and custom-written, SEO-configured blogs. Our graphic designers have worked on hundreds of print marketing pieces and digital display advertisements.

Through partnering with a marketing team, you can have help developing a strategic marketing effort that will drive growth for your business. Not only do marketing firms take the necessary time to develop and execute a growth strategy for your business, but they also have the expertise to make it happen, as well.

Consider this opinion from Hi-Fi Sales senior vice president Dave Gilbert:

“I truly feel that One Firefly has my best interests at heart and treats me more like a partner than a customer.”

This is how you should feel about the marketing firm that you select.

You Work with a TEAM

Of course, not every marketing strategy is the same. Some might be effective more than others. It depends on your business, your target audience, the area you serve and the resources you have available for marketing efforts.

But when you work with a dedicated team of marketing experts, you aren’t just working with one person that will handle your marketing. You are working with a team that works together to execute your marketing strategy.

Content writers and web developers work together to create strategic landing pages for digital marketing campaigns. Graphic designers and marketing strategists work together to create effective print or digital advertisements.

All of this work might happen behind the scenes at a marketing firm, but it all is happening on your behalf.

When you partner with One Firefly for your digital marketing efforts, you are assigned an account manager; this point of contact is responsible for the strategy and execution of your marketing campaigns. Behind the scenes, though, that account manager is working every day with a variety of team members to make sure your marketing efforts are being executed carefully and strategically.

And if you ever have a concern, you can rest assured that there is someone within your marketing firm’s ranks to answer your questions and assist you.

We at One Firefly are proud to help businesses in the custom integration industry in their marketing efforts – from custom integration firms throughout North America to manufacturers alike.

Want to learn more about our marketing services? Chat live with us below or contact us here to reach out to One Firefly today. We look forward to assisting you!