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What to Do If Your Rankings Drop

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!

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How to Improve Website Conversions and Engagement with Leads

Convert More Visitors into Customers with Lead Concierge

Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.  

One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.

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Flash Sale: 20% Off New Mercury Pages

Enhance Your Website with this New Content

Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of June 26th through 30th, current Mercury clients can get any new Mercury page for 20% off.

So what are these pages? Keep reading to learn about some of the newest additions you might want to add to your site:

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How to Put Smart Home Interface Videos to Good Use

UI University: Support and educate end-users on smart technology

Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within the automation industry when it comes to explaining the systems thoroughly to your customers. For the week of June 11th through 17th, integrators can take advantage of our flash sale and begin featuring smart home interface videos to customers today!

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Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.

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Top 10 Updates You Should Be Making To Your Site


Ron Callis, CEO of One Firefly, presents the Top 10 Updates you should be making to your site. Please check out the video and let us know what you think by leaving a comment below!

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