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The Importance and Benefits of Web Maintenance

Why Should I Care About Web Maintenance?

Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.

Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.

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Everything You Should Look For In a Website Hosting Provider [2019 Update]

[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of mirrored server environments, we are excited to share with you the newest developments on how to bring the most reliable online content to your customers.]

Your website is your most valuable online asset.  Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task.  Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same.  In this article, we will cover the ten [Update: We have expanded our list to 11!] most important service features to look for in a professional website hosting provider.  Let's start with the basics.

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SEO No! Keyword Stuffing and How to Avoid It

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This type of stuffing can lead to big trouble for you and your business.

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What to Do If Your Rankings Drop

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!

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How to Improve Website Conversions and Engagement with Leads

Convert More Visitors into Customers with Lead Concierge

Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.  

One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.

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Flash Sale: 20% Off New Mercury Pages

Enhance Your Website with this New Content

Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of June 26th through 30th, current Mercury clients can get any new Mercury page for 20% off.

So what are these pages? Keep reading to learn about some of the newest additions you might want to add to your site:

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