Is Your Content Fresh Enough? Here’s Why It Matters
Bad news: your old blogs won’t cut it.
Say yes to change
Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to determine where your site should rank. Search engine bots will crawl your page more frequently if you produce high-quality, relevant content regularly: your site will become the search engine’s best friend.
For a tech integrator page, adding fresh content could mean uploading a photo gallery of your latest work, along with some blogs about the hottest smart-home technology on the market. A stagnant website that you set and forget isn’t helping you increase your freshness quotient, but an updated site boosts your SEO scores.
Does your content have that fresh factor?
It sounds easy to revive your site, but it’s not simple. Google’s search algorithm changes continuously, and marketing agencies like One Firefly make it our business to stay updated. We won’t bore you every detail about freshening your content, but we’ll show you some signs you’re off to a strong start:
1. You’re adding new pages progressively and proactively -- This could mean blogs, contact pages, landing pages, or just additional pages you didn’t build into your original site. For example, maybe you have more room in the budget to add a “Team” page to your site to attract top talent, and it helps build your search performance. See results, and repeat.
2. High-performing sites are linking to your site -- When content writers research subject matter, they’re very likely to link back to a site that supplements the facts they presented. These links are clicked by readers of the blog, which then redirect to your site, giving you a search-engine boost.
3. You are regularly linking to your site -- This is very important when you want to revitalize old content or content that didn’t otherwise perform well. When you link to old content, you get another chance to have readers looking at your website. A good rule of thumb is to have more than one inbound link per blog -- but that’s hard to accomplish when you don’t often blog, which brings us to our next point.
4. You’ve published blogs recently -- You continue to post relevant, optimized blog content on your site -- and you’ve optimized them for search engines. Though this step ranks as one of the most important, obvious ways to increase your reach, it takes hours of time every week. That’s why we recommend a trusted agency to help you.
5. Your engagement and click-throughs are performing well -- Have you ever noticed that many high-performing blogs that circulate on Facebook aren’t written by notable news sources? Some incredible pieces were written by more obscure publications or small businesses that knew how to create shareable content. Even if your company does custom integrations, an influential blogger might retweet you if you write something relevant to them or their followers.
6. You keep up with current trends and write content accordingly -- What’s going on in your world today: a big sporting event? A royal wedding? Whatever it is, readers prefer content that relates to what they’re already interested in, and thus, searching. We realize that not every blog can tie into a hashtag-worthy event, but a mention that fits reasonably well can make a huge difference in your rankings.
Sound overwhelming? Our team of dedicated web experts can pinpoint where you’re thriving and where you need to improve your site. When working with One Firefly on web projects like CM 2.0 Content Marketing and blogging, your search engine efforts will grow exponentially -- even amidst all the rapid-fire Google changes. With all the tips and tricks at our disposal, and we’re very eager to help you grow your search capacity. Give us a call today or Contact Us Here!
Author: Maggie McCombs
Title: Content Writer
As a Content Writer at One Firefly, Maggie assists One Firefly clients by producing engaging web content in the form of blogs, press releases, social media updates, newsletters, case studies and more. Maggie graduated from the University of Georgia with a bachelor’s degree in linguistics, where she learned crazy communication skills like how to write from right to left and diagram extremely complex sentences. Since college, she has dedicated her career to writing for various companies and publications, both local and national. A lifelong learner, she loves reading nonfiction, watching documentaries and traveling. She also enjoys spending time with her new husband, Anthony, and their two beautiful dogs, Winnie and Boogie.