Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over. Facebook has risen as the social media powerhouse of digital marketing, and it is here to stay. Every company should be using Facebook to boost their business, and here’s why:

1. Visibility

Facebook is the social media goliath, and they have the data to prove it. With more than 1.55 billion monthly active users, Facebook is simply too big to ignore. It has more monthly active users than Twitter, Instagram, and WhatsApp combined. Every day, the typical American spends roughly 40 minutes on Facebook. With Facebook driving more traffic to news websites than Google, it is clear that a company Facebook page has the potential to generate leads and drive traffic to your website.

2. Customer Service

Facebook is the top social media platform, so it often serves as the first line of contact between a company and its customers. Some businesses are apprehensive about creating a company Facebook page because they don’t want to be exposed to public criticism. However, if a company is devoted to transparency, social media platforms create more opportunities than setbacks. Customer service is vital to any business’s advancement. Keeping your clients updated and responding to their questions will go a long way in fostering trust.

3. Testimonials

Building a company Facebook page allows a business to gather testimonials and reviews from its clients. More and more people are using Facebook to share their opinions about the businesses they work with, and even more of them use Facebook to research a business before getting in contact with them. Having a company Facebook page with reviews and testimonials can be a compelling source of credibility and using the testimonials strategically can go a long way in advancing your business.

4. Analyzing Target Markets

Having a company Facebook page allows a business to use Facebook Audience Insights, one of the most potent analytical tools out there. You can use Facebook Audience Insights to gather data about the people that matter to your company. This tool allows you to better target specific audiences and aggregate data about user demographics, geography, and even purchasing activity. The more information you have about your customers, the more capable you are to compose meaningful messaging.

5. Professional Services Search

Facebook is currently beta testing a new tool that will help users search for nearby top-rated service providers. With this professional services directory, Facebook is positioning itself to compete with websites like Yelp and Google. The businesses that show up in the search results populate on a map, making this a dynamic tool for Facebook users. Having a fully built out company Facebook page will land your business on this powerful new services directory.

Every company, big or small, should be using Facebook to advance their business. Whether you are building your Facebook presence on your own or using One Firefly’s innovative CM 2.0 services, your company will undoubtedly be in a better position to succeed.