One Firefly is proud to launch Amplify People as a service that demonstrates our core mission, which is to help technology professionals grow. Through talking to integrators in the industry, we’ve discovered that one of the biggest challenges small b...
In times of economic uncertainty, many companies instinctively tighten their budgets and reduce marketing efforts, creating an opportunity for proactive companies to capitalize on. Consistent marketing investment helps companies maintain market share...
In today's rapidly evolving technological landscape, artificial intelligence has emerged as a force to be reckoned with. Its impact on various aspects of business is undeniable, from streamlining operations to enhancing customer experiences. Companie...
Practicing What We Preach: Investing in Our Own Marketing and Online Presence In a world where technology constantly evolves, businesses must adapt to stay relevant and ensure their online presence reflects their true identity. One Firefly, an award...
During tough economic times, businesses face increased competition, and consumer spending may decrease. In such circumstances, maintaining brand awareness becomes even more crucial. Customers want to buy from brands they know, respect, and trust. By ...
Over the last few months, AI has become the new hot topic everyone’s buzzing about; whether we like it or not, it’s become a transformative force reshaping how we do business. The marketing landscape has undergone a profound transformation from strat...
In times of economic uncertainty, securing customer loyalty becomes paramount for businesses aiming to survive and thrive. While cutting back on marketing expenses during a recession may be tempting, maintaining consistent communication with customer...
Explore the Differences Between the Paid Search Advertising Platforms
A paid search advertising campaign is a great way to stand out in the digital marketplace, offering a direct path to consumers to boost your brand awareness and drive high-quality traffic to your website. The key is a well-tested, continuously optimized strategy that ensures you find the right audience in the right areas while sticking to your budget.
Building the right strategy includes defining the ideal geographies to target and the best keyphrases to capture potential customers. It also includes finding the right platform. Usually, people associate paid advertising with Google since it dominates the market, but businesses are also finding success with MSN ads.
So how do you know which to use or whether a combined effort is best? Our expert SEM team explains what makes these platforms similar, what sets each apart, and how we create the ideal strategies for our clients.
Like a good marketing agency, we’ve got you covered. Keep reading to learn more.
By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phras...