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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Engage Your Customers With Language That Speaks Directly To Them

Having a successful website design is all about guiding visitors and driving them into becoming leads. A lot of that comes down to the visual aspects of the site: intuitive menu navigation, dynamic video, project images and clear call to ac...

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An Online Lead Just Came Through. What Do You Need To Do Next?

Imagine the following scenario: I’m local to your area and am beginning to do some online research on the best home theater companies nearby. I come across your website and am intrigued by what your business has to offer; I submit a contact for...

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More Than Just a Homepage

In the world of digital marketing, your website is the ultimate representation of your business. Think of it as your residence, where your homepage acts as your website’s “curb appeal” and an attractive entrance gives users a taste of who you are and...

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5 Questions You Should Ask Your Marketing Agency Soon

Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you a...

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Website SEO Explained: What It Is, Why It Matters, And How A Marketing Team Can Help

Every day across the world, millions of people run billions of web searches. These inquiries range from the banal to the abstract. For example, “Why is the sky blue?” is one of the most common questions on Google, but you’...

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When And Why You Should Advertise On Facebook

Bring More Consumers to Your Business and Website Are you wanting to bring in more traffic to your company’s website, or broaden your business’ reach? Since marketing is a crucial element to your business’ growth, so is targeti...

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Welcome, Kelly Anderson!

Kelly Anderson recently joined One Firefly as a Content Writer and is proud to be the only team member currently located in New England. Kelly has a BA in English Writing and Literature from Emmanuel College in Boston, where she also minored in Studi...

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Why Work with a Marketing Team? Here are 3 Important Benefits

Make Sure Your Custom Integration Business is Ahead of the Curve One common question we at One Firefly often receive is the following: “Do we really need to be marketing?” We get it. Marketing takes time and effort. And your day...

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An Introduction To Content Marketing

How Does It Attract a Quality Audience to Your Website? Content marketing is an effective strategy that you can use to not only market your company, but also to build a relationship with your audience. Unlike paid advertising, content marketing provi...

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