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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Should Your Business Send E-Newsletters? Spoiler: Yes

Build Trust With Your Customers And Keep Them Coming Back There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be ...

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The Importance And Benefits Of Web Maintenance

Why Should I Care About Web Maintenance? Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can...

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Everything You Should Look For In A Website Hosting Provider [2019 Update]

[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of...

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Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful ...

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What to Know About Domain Authority 2.0

What the Change Means and Why it Matters to Your Business Moz has just announced that they will be making a big change to their Domain Authority ranking system in the next few weeks. In this blog, we’ll dive in to see what exactly thi...

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Facebook Reviews Are Now Facebook Recommendations

What the Change Means and Why it Matters to Your Business You offer the best products, deliver exceptional service, and your customer support is second to none. So why aren’t more people talking about you? You've probably heard that word of mou...

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How To Avoid Common Content Marketing Mistakes

Expand Your Company’s Reach With Smart Marketing Strategies Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires...

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Welcome, Katelynn Meyer

Katelynn Meyer is One Firefly’s newest addition to the web team as a web designer. Katelynn is a Bachelor of Fine Arts graduate of the University of Toledo where she concentrated in New Media Design Practices. She has a passion for art, design,...

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Does Your Business Really Need to Be Active on Social Media?

As a business owner, you might have a lot on your plate on a daily basis. Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be ...

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Phone: 954.921.2393