How to Write Persuasive Content for the AV Industry

Learn 3 tips for writing AV and technology-focused content that’s engaging, impactful, and memorable

Persuasive writing tells a story and creates an emotional connection with your audience. This is true across all industries, including the AV and technology industry. In a compelling piece of technology-focused copy, your audience is the main character, their desires, needs and pain points are the conflict, and your products and services are the solutions.

We have emotional connections to the technology we use daily. Technology helps us communicate with family and loved ones around the world, make our living environments more inviting and comfortable, feel safer, and access entertainment that brings enjoyment to our lives. The key to writing compelling, impactful AV content is seeking out those emotional connections and bringing them to the forefront of your audience’s mind.

Technology-focused content can be as persuasive, impactful and emotional as content about health, wellness, art, literature, or love. Below, we have three tips to help guide the creation of AV content that resonates with your target audiences.

SEE ALSO: Engage Your Customers With Language That Speaks Directly To Them  

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 1 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Analytics.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing.

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 2 of this series, we talk about how important it is to own your own accounts and data when it comes to Google Ads.

Over the course of the next four months, we’re going to feature multiple horror stories and describe how to protect your business from falling victim. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 3 of this series, we are highlighting the importance of owning and retaining your social media accounts and data.

Over the course of the last few months, we’ve been featuring integrators’ marketing horror stories and talking about how to protect your business from falling victim to similar crises. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

Seven years ago, in the infancy of One Firefly’s web offerings, the award-winning Mercury Collection was born. The first of its kind, the Mercury Collection is a Joomla-based set of mobile responsive design models that enable home technology and commercial systems contractors to quickly and easily achieve a professionally branded website that is optimized for SEO and lead generation.

After nearly seven wonderful years, it is with a nostalgic heart that One Firefly has officially decided to sunset our Mercury Collection. What does this mean, and how does this impact your existing Mercury Website? Read on to learn more.

With the start of the new year comes many changes, including a new marketing strategy. Whether you want to garner new customers, expand brand awareness, or increase phone calls to your business, Facebook ads are a juggernaut for a small or large business's marketing strategy. 

Facebook ads can be daunting, and with that,  common questions can arise. The most popular questions being,  “How much do they cost?”  When you work with an agency that can cultivate a distinct and holistic strategy,  you can set your marketing goals up for success. 

See Also: Key Components That Can Make or Break Any Advertisement Campaign

Are You Seeing Maximum Results from Your Marketing Efforts? At One Firefly, we are proud to be unique. When we tell friends and family that we are marketers who write content, design websites and graphics, manage SEM campaigns&nbs...

Retain Clients and Build Your Business  for the Long Term with Smart Programs and Marketing

Mention recurring revenue sources, often referred to as RMR, to some in the custom integration industry, and you will get different perspectives. Many integrators understand the value of a repeatable services business, but many others are not focused on it. Some struggle with how to build a services model, price it, and promote it.

The custom integration industry has always been about great service. Repeat project business most often comes from satisfied customers and word of mouth from excellent customer experiences. Of course, OneFirefly offers a full range of marketing services for integrators to reach new customers and marketing new products and services to existing ones. But as the key differentiator in the industry becomes increasingly tilted from product to services, building new ways to retain customers and achieve dependable revenue streams is becoming more critical.

SEE ALSO: Should Your Business Send E-Newsletters? Spoiler: Yes

The Dangers of Business Owners Not Having Proper Ownership of their Social Media Accounts

With nearly 3.5 billion social media users worldwide, the opportunity to reach your ideal audience on social media is significant. While many business owners understand the effectiveness of social media, it's not a project taken lightly. As the business owner, you might choose to add a social media specialist to your team or, most commonly, outsource assistance from an agency to help optimize your efforts.

Once you begin the onboarding process with your agency of choice, there are a few ways they can start posting on your behalf. The agency can create the account(s), request you share your log-in credentials, or in Facebook and LinkedIn’s case, add you to the platform an admin.

While neither option is wrong, there are additional steps to take to ensure you have complete access and control to your page. In this blog, we'll share the dangers of not having enough access to your platforms, how to verify whether you are the owner of your accounts, and which type of access levels you can expect from each social media platform.