Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it’s not enough to treat your Facebook profile as just another business listing. Prospective clients will judge your company according to how active and responsive you are. Below we explain how the right type of content can make your Facebook profile stand out from the competition.

SEE ALSO: 5 Reasons Your Company Needs A Facebook Page

Build Your Brand Awareness

When people visit your company Facebook page, you want to make it clear you're an authority on your specific industry. Become a resource for future clients by sharing the latest industry news, educational blogs or offering up tips relevant to your work. Customers are more likely to trust you if they know you're passionate and informed about what you do. 

Actively posting on social media can further build brand awareness by providing you a platform to promote other digital assets like your website. Promoting links from your brand new website will help increase your online presence by driving traffic to the site. This will make it easier for Google to find and index your new content by promoting it actively on Facebook.

Promote Your Products and Services

Social media is a free form of advertising, but your promotion has to be part of a comprehensive plan. People are generally turned off when a Facebook company page only promotes its products or services. It's important to mix your promotional posts with the type of engaging content we mentioned earlier. If people already trust you as an industry authority, they're more likely to respond positively when you post business-oriented links.

When you do promote your content, find unique ways to connect with customers by using product photos, how-to videos, interactive polls or online promotions. Don’t rely on syndicated services to send out the same message on all your social media profiles. Your followers can see through this and are unlikely to engage with those posts.

Connect With Potential Clients

In addition to posting on your wall, part of your social media strategy should include engaging with customers. Give your business a human touch by sharing photos of your team, personal stories and replying to user comments. Usually, the final decision to make a purchase comes down to an emotional response to a product or company. Having fans respond to you on a personal level will make them more likely to seek your services. 

Social media is also an excellent way to get to know your audience. You can do this through Facebook’s audience insights or simply by interacting with them. See how they react to the content you post. Are certain services more popular than others? Are there questions or concerns that come up often? Make it clear you’re listening to what they have to say and respond accordingly.

The great thing about social media compared to traditional business listings is that it’s not static. You can mold exactly how you want to portray your company.

Embrace an active online presence to boost your brand and build a relationship with customers whether it’s on your own or through our CM 2.0 Content Marketing services.