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Business Development

3 Excuses Integrators Use to Avoid Marketing

Is Something Holding Your Business Back from Success?

Last year, Infusionsoft conducted a survey of more than a thousand small business owners about their business and marketing strategies. The survey asked what their goals for the coming year were, and here were the top three mentioned most often:

3 Techniques to Help Manage Projects More Efficiently

Much of the work that technology integrators implement is project-based in nature.  Between your initial meeting with a client, to receiving the final sign-off on the project, a lot has to happen.  Without a proper project methodology firmly in place, the risk of a project spiraling out of control (and thus the loss of any profits associated with the project) is all too possible.  Here are several project management tips to help you complete jobs more efficiently and profitably:

4 Common Buyer Objections (and How Integrators Can Overcome Them)

In the home automation space, your buyers are going to range between the kind that defers to your judgment on everything and the kind that questions every suggestion you make. The first kind of buyer is great. The second kind? Not so much.

So how can technology integrators tactfully overcome their buyers’ objections and suggestions about their home automation systems? It all comes down to how you position yourself and the services you are providing. Your client needs to trust your expertise and understand the value of the services you bring. That may sound like a daunting task, but consider how it plays out for the 4 examples below.

6 Cost Effective Marketing Ideas That Produce Big Results

All too often technology integrators feel it is not in the budget for them to make marketing a priority.  What they don't realize is that there are many budget-friendly ways to make their company more visible.  By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.

7 Practical Steps for Growing Your Business Profitably

Technology integration business owners can often be characterized as ambitious and idealistic individuals who pursue their vision of success with relentless determination. But soon after the initial rush of creating and maintaining a sustainable business comes the inevitable; many small business owners get mired in the weeds of running day to day operations and the visions they had of creating the prosperous cash-cow they anticipated soon give way to merely keeping the business afloat and staying busy. So how can technology integration companies break this cycle and start maximizing profitable growth? Here are 7 practical steps:

7 Tips to Improve Your Company’s Recruiting Efforts

Acquiring the right talent and the right time is vital to the success of any business.  In fact, former Chairman and CEO of Apple, Steve Jobs, considered building an A-List team to be the most important skill a business owner can possess.  Indeed, hiring the wrong candidate for the position can be a very costly endeavor and can significantly impact profitability.  Let’s look at 7 tips that will help you systematize your recruiting process so you can maximize your chances of finding qualified candidates time and time again:

Are You Destined to be a Highly Successful Entrepreneur?

Six Characteristics Shared by Leaders of Great Companies

When you take a look at the attitudes, behaviors, and habits of the super successful, you will find that there are certain characteristics they all seem to share.  Famous business tycoons like Bill Gates, Richard Branson, Oprah Winfrey and Steve Jobs all share the six admirable qualities below, and emulating them as much as possible will put you on the fast track to mogul status!

Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.

CRM – What it is and why it's so valuable to your business.

Customer Relationship Management (CRM) refers to software that is used to organize, automate, synchronize and analyze all customer interaction within a business, and the associated data that goes with it. A successfully implemented CRM increases sales force effectiveness and helps a company build customer loyalty. By having a web-based CRM system in place, not only can you manage and store a wealth of information, but you can also access your organization’s complete history of each client from any internet accessible device.  Although there are a number of reasons you should implement an CRM for your business, here are the top five:

How to Connect Using LinkedIn

Microsoft just announced plans to purchase Linkedin for 26 billion dollars. If you haven’t already taken advantage of this powerful networking tool, now is the time. LinkedIn is the largest social media network for business, offering an excellent opportunity to connect with your audience, establish authority in your industry, and yes, grow your revenue. Whether you’re a B2B or B2C company, there’s no better way to leverage your business contacts, connect with potential employees, and perform market research. Here are a few strategies you can implement to discover more qualified leads AND build a stronger team.

How to Improve a Team’s Customer Service Skills

A good buying experience is what keep your clients coming back time and time again. One of the best ways to grow your business is to focus on improving your team to ensure an excellent buying experience for the customer. Below are three ways to improve a team’s customer service skills:

Industry Q&A Session with Vital Management CEO Paul Starkey

On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture capital twice, acquired two companies, and started two others. He has extensive knowledge of the CI industry ranging across business operations, sales and marketing.

For those of you who didn’t have the chance to catch it live, we’ve captured the video and transcript of the Q&A session below.

Interview Recap: an Industry Q&A Session with Access Networks


An Industry Expert’s Perspective on Networking, Robots, and Black Holes

If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

This week, we had the privilege of interviewing Nathan Holmes, Technical Trainer at Access Networks. The California-based company provides tailored enterprise-grade networking solutions for professional integrators throughout the United States. In his role as technical trainer, Nathan helps integrators succeed by guiding them in best practices and providing helpful resources. 

Why Your Logo Is Important?

Do you consider it important making a good first impression when meeting new people? If your answer is yes, then it is easy to see how your logo, being the face of the company, must make a good impression every time.