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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Why Every Integrator Who Cares About The CI Industry Should Get HTA Certified

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Calling The Greatest Custom Installation Firms In The World! We have an epidemic in our industry. The epidemic is bad installations that result in unhappy consumers. Why do you think products like Sonos, Ring, and Alexa have been ...

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Smart Home Technology: DIY or Professional Integration?

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Smart Home Technology May Be Consumer Friendly, But Sometimes You Need A Professional Smart home technology is everywhere these days. The success of voice assistants like Alexa, Google, and Siri has helped capture the popular imagination of what...

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Transform The End User Experience - Why We Created UIU

Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created UI University.  Please check out the video and let us know what you think by leaving a comment below!

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Did I Really Just Get A $55k Project From My Website?!?

Ron Callis, CEO of One Firefly, goes into detail on what impact Lead Concierge could have on your business by sharing some initial results already achieved by 6 integrators.

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5 Things To Check Out At CEDIA 2017

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Coming up on September 5-9 in sunny San Diego, California, CEDIA 2017 is the biggest and best event of the technology integration calendar. There is a lot to offer everyone in attendance but we think that there are a few things that a trip ...

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2017 CEDIA Awards: Take Advantage Of This Marketing Opportunity

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How To Make The Most Of Trade Association Accolades CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—t...

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This Week In Residential AV: Honeywell, Kickstarter, And Toshiba

One Firefly CEO Ron Callis joined Jeremy Glowacki from Residential Systems and Matt Scott and Tim Albright from AVNation TV on Monday for their weekly podcast: ResiWeek. It was a fun time among industry experts discussing the latest newsworthy topics...

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4 Common Buyer Objections (And How Integrators Can Overcome Them)

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In the home automation space, your buyers are going to range between the kind that defers to your judgment on everything and the kind that questions every suggestion you make. The first kind of buyer is great. The second kind? Not so much. So how can...

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3 Techniques To Help Manage Projects More Efficiently

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Much of the work that technology integrators implement is project-based in nature. Between your initial meeting with a client, to receiving the final sign-off on the project, a lot has to happen. Without a proper project methodology firmly in place, ...

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