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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Video Pioneer: Answering Your Top Questions

We’ve gotten a lot of questions about our new service — here are the answers you’ve been looking for 

After almost a year of researching, gathering feedback from our client base, and moving through the product development process, we’re finally ready to bring our new Video Pioneer service to market. 

Video Pioneer is an industry-focused, personalized video solution designed to help you showcase your unique team, facilities, and flagship projects on your website. In 2022, video is the most powerful branding and marketing strategy that you can deploy to attract new prospects, inspire job seekers, and engage existing customers online. With our new turnkey video service, we’re making it easy to create and obtain professional, personalized video content to display as web headers across your site. 

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5 Reasons Why Social Media Is Such A Powerful Marketing Tool

Don’t Leave Social Media Out of Your Marketing Strategy! Here’s Why.

If there’s one constant thing about life—it’s change. Years ago, if a business wanted to advertise their services to the local area, they’d purchase an ad in the newspaper or run a commercial on the radio or TV.

Today, we can no longer guarantee that your audience is listening to the radio or flipping through channels. Some might be there, but many are not. But what we can guarantee is that most of your current or future customers are on social media.

In fact, half of the world’s population is already using social media, with 11 new people joining every second. You can reach new and existing audiences through organic postings or ads that target users already interested in your industry in your area.

In this article, we’ll look at how sharing on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and more can help businesses, and five reasons why you should include it in your marketing strategy.

SEE ALSO: Marketing Horror Stories: I Was Locked Out Of My Own Social Media Accounts

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4 Powerful Ways To Use Video To Market Your Business

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your bus...

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Understand Your Audience: 4 Tips To Retain More Newsletter Subscribers

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address o...

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6 Cost Effective Marketing Ideas That Produce Big Results

All too often technology integrators feel it is not in the budget for them to make marketing a priority. What they don't realize is that there are many budget-friendly ways to make their company more visible. By utilizing the following cost effective...

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Why Is Having Appealing Content On Your Website So Important For Integrators

If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketi...

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The Importance Of Creating The Right Logo For Your Brand Identity

Is Your Company Making A Good First Impression? A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of sym...

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2017 CEDIA Awards: Take Advantage Of This Marketing Opportunity

How To Make The Most Of Trade Association Accolades CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—t...

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Do You Need To Improve Your Marketing Strategy?

Find Out If A New Marketing Initiative Is Right For Your Company Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. A...

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