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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

SEO: Why You Need To Keep Up With Google’s Algorithm Changes

Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

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Website SEO Explained: What It Is, Why It Matters, And How A Marketing Team Can Help

Every day across the world, millions of people run billions of web searches. These inquiries range from the banal to the abstract. For example, “Why is the sky blue?” is one of the most common questions on Google, but you’...

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What to Know About Domain Authority 2.0

What the Change Means and Why it Matters to Your Business Moz has just announced that they will be making a big change to their Domain Authority ranking system in the next few weeks. In this blog, we’ll dive in to see what exactly thi...

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How To Avoid Common Content Marketing Mistakes

Expand Your Company’s Reach With Smart Marketing Strategies Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires...

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How To Optimize Google My Business To Boost Your Online Presence

Google Pages Helps You Bolster Your Local SEO Performances As we’ve mentioned in the past, a great way to jump-start your local SEO performance is to work with Google My Business. Not only is it a great idea to use tools directly asso...

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SEO: Beginner’s Guide to the Basics

Optimize Your Website’s Content on Every Page Search engine optimization: Perhaps you have come across this term before, or maybe you’re brand new to the concept. More than likely, you’ve heard its more common acronym “SEO,&rd...

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Is Your Content Fresh Enough? Here’s Why It Matters

Bad News: Your Old Blogs Won’t Cut It. Say yes to change Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to...

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SEO No! Keyword Stuffing and How to Avoid It

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This...

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Here’s How Video Helps Boost Your Website’s Visibility

Climb Up the Search Ladder with Embedded Video Content The internet is an incredibly noisy place with countless websites just like yours trying to compete for the top spot on Google and other search engines. You’ve probably heard that search en...

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