In the home automation space, your buyers are going to range between the kind that defers to your judgment on everything and the kind that questions every suggestion you make. The first kind of buyer is great. The second kind? Not so much. So how can...
How Digital Newsletters Connect You with Customers At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of ou...
Customer Relationship Management (CRM) refers to software that is used to organize, automate, synchronize and analyze all customer interaction within a business, and the associated data that goes with it. A successfully implemented CRM increases sale...
Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your targ...
Is your website generating quality traffic? The answer is revealed in these Key Performance Indicators. True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History: Google Analytic...
Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential ...
It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your bus...
Reaching a Quality Audience through Custom Content Creation When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to busin...
A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significa...