Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be a struggle. You may even think you don’t have enough time to actively manage your company’s social media accounts.
Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.
Many of our clients have questions about Facebook from, “How often do I post?” to “Is there really any value in using Facebook?” In this blog, we’ll answer some of those frequently asked questions. Whether your staff members post to Facebook or you currently work with One Firefly to grow your customer engagement, this article will provide answers to some of the most common Facebook questions.
Adding engaging content to your website can have endless benefits for your company. You can gain credibility, educate and engage customers, and even enhance your visibility on Google. To get the most out of a content marketing campaign, though, you want to make sure you're engaging the right audience. That's where keyphrases come into play. Read on to find out why keyphrases are so important, how to research the best ones, and what role they play in your content marketing campaign.
Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.
Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your target market every single day. The troubling oversight with Google Ads is users of Google have a pre-existing interest in your industry or market, and actively search for related products or services. These are users that have already been tapped by advertisements and are potentially already brand loyal.
