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Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time

If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful email marketing campaign. But sometimes it feels like you just don’t have the time to sort through your various contacts. Or maybe you don’t know where to start. No worries! Here, you’ll find some surprising numbers about the benefits of list segmentation, and we’ll give you some helpful tips to get started. Keep reading for more.

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What to Know About Domain Authority 2.0

What the Change Means and Why it Matters to Your Business

Moz has just announced that they will be making a big change to their Domain Authority ranking system in the next few weeks. In this blog, we’ll dive in to see what exactly this means for your website.

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Facebook Reviews Are Now Facebook Recommendations

What the Change Means and Why it Matters to Your Business

You offer the best products, deliver exceptional service, and your customer support is second to none. So why aren’t more people talking about you?

You've probably heard that word of mouth marketing is one of the best and most credible forms of advertising. Quite simply, people are far more likely to buy from — and trust — a brand that was recommended by someone they know.

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How To Avoid Common Content Marketing Mistakes

Expand Your Company’s Reach With Smart Marketing Strategies

Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires smart strategies to be effective. Search engine optimization is vital, but so is having appealing content and an active social media presence. In this blog, we look at some common content marketing mistakes that prevent you from maximizing your company’s reach and offer solutions to help you get on the right track.

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Does Your Business Really Need to Be Active on Social Media?

As a business owner, you might have a lot on your plate on a daily basis.

Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be a struggle. You may even think you don’t have enough time to actively manage your company’s social media accounts.

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How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.

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