How To Avoid Common Content Marketing Mistakes
Expand Your Company’s Reach With Smart Marketing Strategies
Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires smart strategies to be effective. Search engine optimization is vital, but so is having appealing content and an active social media presence. In this blog, we look at some common content marketing mistakes that prevent you from maximizing your company’s reach and offer solutions to help you get on the right track.
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Does Your Business Really Need to Be Active on Social Media?
As a business owner, you might have a lot on your plate on a daily basis.
Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be a struggle. You may even think you don’t have enough time to actively manage your company’s social media accounts.
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How to Target the Right Audience Using Facebook Ads
A Guide to Facebook Advertising
Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.
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