The Dangers of Business Owners Not Having Proper Ownership of their Social Media Accounts

With nearly 3.5 billion social media users worldwide, the opportunity to reach your ideal audience on social media is significant. While many business owners understand the effectiveness of social media, it's not a project taken lightly. As the business owner, you might choose to add a social media specialist to your team or, most commonly, outsource assistance from an agency to help optimize your efforts.

Once you begin the onboarding process with your agency of choice, there are a few ways they can start posting on your behalf. The agency can create the account(s), request you share your log-in credentials, or in Facebook and LinkedIn’s case, add you to the platform an admin.

While neither option is wrong, there are additional steps to take to ensure you have complete access and control to your page. In this blog, we'll share the dangers of not having enough access to your platforms, how to verify whether you are the owner of your accounts, and which type of access levels you can expect from each social media platform.

A Guest Post From Industry Veteran Gordon Isaac I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, busines...

Don’t Leave Social Media Out of Your Marketing Strategy! Here’s Why.

If there’s one constant thing about life—it’s change. Years ago, if a business wanted to advertise their services to the local area, they’d purchase an ad in the newspaper or run a commercial on the radio or TV.

Today, we can no longer guarantee that your audience is listening to the radio or flipping through channels. Some might be there, but many are not. But what we can guarantee is that most of your current or future customers are on social media.

In fact, half of the world’s population is already using social media, with 11 new people joining every second. You can reach new and existing audiences through organic postings or ads that target users already interested in your industry in your area.

In this article, we’ll look at how sharing on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and more can help businesses, and five reasons why you should include it in your marketing strategy.

SEE ALSO: Marketing Horror Stories: I Was Locked Out Of My Own Social Media Accounts

Watch out for these marketing mishaps that One Firefly is sharing with us over the next few months. In Part 3 of this series, we are highlighting the importance of owning and retaining your social media accounts and data.

Over the course of the last few months, we’ve been featuring integrators’ marketing horror stories and talking about how to protect your business from falling victim to similar crises. We will prepare you with questions you should be asking your internal team or marketing agency. As they say, knowledge is power and we want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. 

With the start of the new year comes many changes, including a new marketing strategy. Whether you want to garner new customers, expand brand awareness, or increase phone calls to your business, Facebook ads are a juggernaut for a small or large business's marketing strategy. 

Facebook ads can be daunting, and with that,  common questions can arise. The most popular questions being,  “How much do they cost?”  When you work with an agency that can cultivate a distinct and holistic strategy,  you can set your marketing goals up for success. 

See Also: Key Components That Can Make or Break Any Advertisement Campaign

Taking the leap into social media for your business can feel like standing on a dock, debating whether the water will hurt when you jump. If you’ve hired anyone to help you (whether that is an internal team member or an agency), then they should hold your hand through the process. But, if you’re going it alone, it can be a scary time! At One Firefly, we still don’t want you to feel like you’re on your own, even if you decide to rock the independent life. 

When you start to dip your toe in the water, you might have some questions about navigating platforms. To help out, we have compiled some useful resources below about best practices for getting started on Facebook, Linkedin, and Instagram.

With over 660 million users in over 200 countries and territories globally, LinkedIn has become one of the top social platforms to engage other professionals and educate your audience. But just like all social media channels – there are some best-practice guidelines to adhere to when deciding what type of content to utilize.

Here are few basic recommendations on how you can get the most out of LinkedIn when trying to educate your audience and grow your presence.

SEE ALSO: 3 Simple Tips to Expand Your Business’ Reach Online

Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.

READ MORE: When and Why You Should Advertise on Facebook

Bring More Consumers to Your Business and Website Are you wanting to bring in more traffic to your company’s website, or broaden your business’ reach? Since marketing is a crucial element to your business’ growth, so is targeti...