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How to Optimize Google My Business to Boost Your Online Presence

Google Pages Helps You Bolster Your Local SEO Performances

As we’ve mentioned in the past, a great way to jump-start your local SEO performance is to work with Google My Business. Not only is it a great idea to use tools directly associated with the search engine to enhance your rankings, but GMB offers a variety of options to optimize your SEO performance.

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SEO: Beginner’s Guide to the Basics

Optimize Your Website’s Content on Every Page

Search engine optimization: Perhaps you have come across this term before, or maybe you’re brand new to the concept. More than likely, you’ve heard its more common acronym “SEO,” but you weren’t sure what it meant.

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The Innovation Custom Integrators Cared About At CES2019

New Products and Technologies To Keep an Eye On This Year

This year’s CES was, predictably, as big and glitzy as ever. CES says that 188,000 industry professionals – including 63,000 from outside the U.S. – attended this year. Of course, all those attendees jam up traffic, restaurants, and hotel space in Las Vegas, which can lead to a bit of sensory overload after a few days. But there’s no other show in the world which brings together so much consumer technology under one roof (well, many roofs) that you can see, hear, touch, and feel.

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Automation Unplugged Roundup - Dec 2018

Highlights from our November & December Automation Unplugged Interviews

In this recap post, we've captured some highlights from our interviews with Brad Whitehead, Joe Whitaker, Marie Devlin, and Michael Restrepo. Tune into our weekly show where our CEO, Ron Callis interviews custom integration industry personalities. Learn from the experts in the field with diverse backgrounds and varied roles that make our industry so special. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

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Why Every Integrator Who Cares about the CI Industry Should Get HTA Certified

Calling the greatest custom installation firms in the world!


We have an epidemic in our industry. The epidemic is bad installations that result in unhappy consumers.

Why do you think products like Sonos, Ring, and Alexa have been so successful? Consumers are open to new products they perceive as “no-hassle” because they have been so frustrated with the CI industry over the past two decades. There have been way too many bad installations that result in consumers wanting “less” technology in their homes.

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Smart Home Technology: DIY or Professional Integration?

Smart Home technology May be Consumer Friendly, but Sometimes You Need a Professional


Smart home technology is everywhere these days. The success of voice assistants like Alexa, Google, and Siri has helped capture the popular imagination of what new technology can do to make consumers’ lives easier. You want smart lighting control? There are solutions like Philips Hue available at Home Depot and elsewhere. You want a smart thermostat? You can get a Nest or Ecobee – besides enhancing comfort and saving energy; they also look good on the wall! You want music everywhere? There are Sonos and HEOS systems that can bring wireless stereo sound to every room in your home. There are smart cameras like Arlo to monitor your home, video doorbells from Ring, smart locks from Schlage and Kwikset, and automated shades from Hunter-Douglas and Lutron. All these (relatively) consumer-friendly products have created great awareness of the level to which consumers can automate their home or space.

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