The Importance and Benefits of Web Maintenance
Why Should I Care About Web Maintenance?
Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.
Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.
Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation
Target the Right Customers with the Right Messaging, Every Time
If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful email marketing campaign. But sometimes it feels like you just don’t have the time to sort through your various contacts. Or maybe you don’t know where to start. No worries! Here, you’ll find some surprising numbers about the benefits of list segmentation, and we’ll give you some helpful tips to get started. Keep reading for more.