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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

Should Your Business Send E-Newsletters? Spoiler: Yes

Build Trust with Your Customers and Keep Them Coming Back

There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be successful, its method of delivery changed drastically by the evolution of technology.

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Everything You Should Look For In a Website Hosting Provider [2019 Update]

[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of mirrored server environments, we are excited to share with you the newest developments on how to bring the most reliable online content to your customers.]

Your website is your most valuable online asset.  Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task.  Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same.  In this article, we will cover the ten [Update: We have expanded our list to 11!] most important service features to look for in a professional website hosting provider.  Let's start with the basics.

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What to Know About Domain Authority 2.0

What the Change Means and Why it Matters to Your Business

Moz has just announced that they will be making a big change to their Domain Authority ranking system in the next few weeks. In this blog, we’ll dive in to see what exactly this means for your website.

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The Importance and Benefits of Web Maintenance

Why Should I Care About Web Maintenance?

Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.

Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.

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Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time

If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful email marketing campaign. But sometimes it feels like you just don’t have the time to sort through your various contacts. Or maybe you don’t know where to start. No worries! Here, you’ll find some surprising numbers about the benefits of list segmentation, and we’ll give you some helpful tips to get started. Keep reading for more.

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Facebook Reviews Are Now Facebook Recommendations

What the Change Means and Why it Matters to Your Business

You offer the best products, deliver exceptional service, and your customer support is second to none. So why aren’t more people talking about you?

You've probably heard that word of mouth marketing is one of the best and most credible forms of advertising. Quite simply, people are far more likely to buy from — and trust — a brand that was recommended by someone they know.

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