Marketing: How Much Should I Really Be Spending?
A Helpful Guide for Allocating Your Marketing Budget
With the New Year right around the corner, it seems a fitting time to talk about marketing budgets for 2018.
As a marketing agency dedicated to the AV and automation channel, there’s one question we hear again and again. It’s not “should we do marketing?” It’s “how much should I spend on marketing?”
The bad news is that there’s no magic number that’s true for every integrator out there. The good news is that there is clear data and best practices that can help guide you toward finding the right number for your business.
What to Do If Your Rankings Drop
If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!
Your Business Doesn’t Stand Still; Neither Should Your Marketing
Put Strategy Behind Your Marketing Efforts
It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.
The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.