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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

Automation Unplugged Roundup - Dec 2018

Highlights from our November & December Automation Unplugged Interviews

In this recap post, we've captured some highlights from our interviews with Brad Whitehead, Joe Whitaker, Marie Devlin, and Michael Restrepo. Tune into our weekly show where our CEO, Ron Callis interviews custom integration industry personalities. Learn from the experts in the field with diverse backgrounds and varied roles that make our industry so special. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

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Guide to Creating a Google My Business Listing

When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!

After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.

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3 Simple Tips to Expand Your Business’ Reach Online

A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.

The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.

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Why Every Integrator Who Cares about the CI Industry Should Get HTA Certified

Calling the greatest custom installation firms in the world!

 

We have an epidemic in our industry. The epidemic is bad installations that result in unhappy consumers.

Why do you think products like Sonos, Ring, and Alexa have been so successful? Consumers are open to new products they perceive as “no-hassle” because they have been so frustrated with the CI industry over the past two decades. There have been way too many bad installations that result in consumers wanting “less” technology in their homes.

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How to Create Content Customers Crave

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improving your online presence to figure out what makes your audience tick.

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Is Your Content Fresh Enough? Here’s Why It Matters

Bad news: your old blogs won’t cut it.

Say yes to change

Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to determine where your site should rank. Search engine bots will crawl your page more frequently if you produce high-quality, relevant content regularly: your site will become the search engine’s best friend.

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