Watch Their Web Presence Transform From “Under Construction” To Sleek And Customized

Starting Somewhere

It’s challenging, even grueling, to compete in the modern market without a website. Many new business owners understand this and scramble to purchase a relevant URL whenever they can. That’s a great start, right?

However, many of them then neglect to actually build a website on that URL. Whether due to lack of time or funds, or even slow website construction, they let their landing page sit for months and months.

Landing pages can be useful: In fact, we admit that it’s better to have a landing page up than nothing at all. But a modest landing page does not replace a website. Why? A lone landing page doesn’t contain enough content to educate your clients, cultivate SEO value or demonstrate your authority in the field.

Helping Northbay Technology

Our featured client, Northbay Technology, found themselves in this suboptimal position. They’d purchased a URL and set up an “under construction” landing page; now they needed a website. They reached out to One Firefly with a few goals in mind. Keep reading to see what those objectives were and how One Firefly exceeded our client’s expectations.

SEE ALSO: Working With a Marketing Agency: An Inside Look From Web Design Professionals

Are customers turning you down? Whether customers are finding you online or through referral, what they see when they land on your website speaks volumes. Human connections are essential here. Consider the theory; if two people have chemistry (as they say), the attraction is known in seconds. Interestingly enough, the same principals apply to your customers; if they aren't interested within seconds of hitting your website, they're on to the next. It's a bit heartbreaking truly, yes? Indeed, it is. The great news is, it doesn't have to be that way. Start with a simple solution - make an excellent first impression online. The harder question is, how. How do technology professionals stand out online? How do they stay relevant? How do they establish credibility and worthiness? In part two of this article series, we interview a team of Web Design Professionals to get their inside take on online presence for technology professionals. We'll explore everything from how long it takes to build a website, to revealing answers from routine questions small business owners have about marketing and growth strategies. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 1

Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.

READ MORE: When and Why You Should Advertise on Facebook

Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 2 

Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

Our Live-Chat Services Are Now Available With Longer Hours. Here’s Why That Matters For Your Business.

Many consumers are wary about calling a business for assistance. After all, what if they’re put on hold for who knows how long? 

But if someone is surveying your company website and sees a “chat now” box in the corner of the screen, it only takes a moment to click and type a question. And if the message bubble promises there’s a real person on the other end, customers will trust their request will be heard and understood. 

One Firefly’s Lead Concierge service offers live chat to your custom integration customers with our in-house team of client support specialists. And now, for the first time, we’re offering extended hours to our Lead Concierge subscribers. While previously, we only provided live chat during standard business hours, you can now offer chat services to your customers from 7–9 am and 6–8 pm local time. 

What outcome can your business expect from Lead Concierge chat services and extended hours? Continue reading below to find out! 

SEE ALSO: 5 Reasons Why Social Media Is Such a Powerful Marketing Tool 

Having a successful website design is all about guiding visitors and driving them into becoming leads. A lot of that comes down to the visual aspects of the site: intuitive menu navigation, dynamic video, project images and clear call to ac...

Imagine the following scenario: I’m local to your area and am beginning to do some online research on the best home theater companies nearby. I come across your website and am intrigued by what your business has to offer; I submit a contact for...

Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you a...