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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Working With A Marketing Agency: Interview Part 1 (An Inside Look From Digital Marketing Account Professionals)

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Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.


SEE ALSO: Working With A Marketing Agency: Interview Part 2 

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SEO: Why You Need To Keep Up With Google’s Algorithm Changes

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Increase organic traffic to your website by staying up to date on the latest SEO best practices Everyone wants their website to rank on the first page...

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Introducing Lead Concierge: Extended Hours

Introducing Lead Concierge: Extended Hours

Our Live-Chat Services Are Now Available With Longer Hours. Here’s Why That Matters For Your Business.

Many consumers are wary about calling a business for assistance. After all, what if they’re put on hold for who knows how long? 

But if someone is surveying your company website and sees a “chat now” box in the corner of the screen, it only takes a moment to click and type a question. And if the message bubble promises there’s a real person on the other end, customers will trust their request will be heard and understood. 

One Firefly’s Lead Concierge service offers live chat to your custom integration customers with our in-house team of client support specialists. And now, for the first time, we’re offering extended hours to our Lead Concierge subscribers. While previously, we only provided live chat during standard business hours, you can now offer chat services to your customers from 7–9 am and 6–8 pm local time. 

What outcome can your business expect from Lead Concierge chat services and extended hours? Continue reading below to find out! 


SEE ALSO: 5 Reasons Why Social Media Is Such a Powerful Marketing Tool 

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Engage Your Customers With Language That Speaks Directly To Them

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Having a successful website design is all about guiding visitors and driving them into becoming leads. A lot of that comes down to the visual aspects of the site: intuitive menu navigation, dynamic video, project images and clear call to ac...

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An Online Lead Just Came Through. What Do You Need To Do Next?

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Imagine the following scenario: I’m local to your area and am beginning to do some online research on the best home theater companies nearby. I come across your website and am intrigued by what your business has to offer; I submit a contact for...

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5 Questions You Should Ask Your Marketing Agency Soon

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Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you a...

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Website SEO Explained: What It Is, Why It Matters, And How A Marketing Team Can Help

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Every day across the world, millions of people run billions of web searches. These inquiries range from the banal to the abstract. For example, “Why is the sky blue?” is one of the most common questions on Google, but you’...

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When And Why You Should Advertise On Facebook

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Bring More Consumers to Your Business and Website Are you wanting to bring in more traffic to your company’s website, or broaden your business’ reach? Since marketing is a crucial element to your business’ growth, so is targeti...

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Welcome, Kelly Anderson!

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Kelly Anderson recently joined One Firefly as a Content Writer and is proud to be the only team member currently located in New England. Kelly has a BA in English Writing and Literature from Emmanuel College in Boston, where she also minored in Studi...

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