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Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

SEO: Beginner’s Guide to the Basics

Optimize Your Website’s Content on Every Page Search engine optimization: Perhaps you have come across this term before, or maybe you’re brand new to the concept. More than likely, you’ve heard its more common acronym “SEO,&rd...

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The Innovation Custom Integrators Cared About At CES2019

New Products and Technologies To Keep an Eye On This Year This year’s CES was, predictably, as big and glitzy as ever. CES says that 188,000 industry professionals – including 63,000 from outside the U.S. – attended this y...

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Automation Unplugged Roundup - Dec 2018

Highlights from our November & December Automation Unplugged Interviews In this recap post, we've captured some highlights from our interviews with Brad Whitehead, Joe Whitaker, Marie Devlin, and Michael Restrepo. Tune into our weekly show&n...

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Why Every Integrator Who Cares About The CI Industry Should Get HTA Certified

Calling The Greatest Custom Installation Firms In The World! We have an epidemic in our industry. The epidemic is bad installations that result in unhappy consumers. Why do you think products like Sonos, Ring, and Alexa have been ...

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Guide to Creating a Google My Business Listing

When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free! After helping a number of our clients with building (or gaini...

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How to Create Content Customers Crave

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improv...

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3 Simple Tips To Expand Your Business’ Reach Online

A Strong Web Presence Is Crucial For Sustained Growth, Especially For Companies Without Traditional Storefronts. The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global co...

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Is Your Content Fresh Enough? Here’s Why It Matters

Bad News: Your Old Blogs Won’t Cut It. Say yes to change Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to...

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SEO No! Keyword Stuffing and How to Avoid It

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This...

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