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Welcome, Katelynn Meyer

Katelynn Meyer is One Firefly’s newest addition to the web team as a web designer. Katelynn is a Bachelor of Fine Arts graduate of the University of Toledo where she concentrated in New Media Design Practices.

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Welcome, Brenna Basden

Brenna was raised in the Houston, Texas suburbs with her close-knit family of six. After taking on piano lessons at a young age, Brenna continued to refine her musical ear through high school, where she quickly discovered her passion for English. Although she continues to play piano today, Brenna said no to a college degree in music theory and rigorously studied the etymology of English, the mechanics of poetry and prose, and all periods of English literature.

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Here’s How Video Helps Boost Your Website’s Visibility

Climb Up the Search Ladder with Embedded Video Content

The internet is an incredibly noisy place with countless websites just like yours trying to compete for the top spot on Google and other search engines. You’ve probably heard that search engine optimization (or SEO) plays a big role in getting your website to Page 1 in search.

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Welcome, Alex Campbell

Alex Campbell is excited to join One Firefly as the team’s newest Content Marketing Specialist. Alex grew up in various parts of the country and settled in Philadelphia when he came to college at Temple University. After exploring a few different majors to find the perfect fit (Advertising, Graphic Design, and Entrepreneurship) Alex graduated in 2017 with his BBA in Marketing. Throughout the last few years, he’s held various positions along the digital marketing spectrum across multiple industries including a fine dining restaurant, a high-end gym, and various small agencies.

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Welcome, Maggie McCombs

Maggie McCombs just joined the One Firefly team as a content writer and is proud to be the only Kentuckian in their remote workforce. Maggie attended the University of Georgia where she studied linguistics and Spanish.

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PHP7: What You Need To Know

The world of web technology is buzzing over an exciting transition into the latest version of a common programming language. PHP (or Hypertext Preprocessor) is one of the most prevalent server-side scripting languages used across the web. In short, it allows developers to “call” a server in order to create dynamic components on a web page. If you have a One Firefly site, PHP is a major ingredient of it’s build.

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Welcome, Rob Ryan

Rob Ryan is excited to learn the ins and outs of marketing and home automation after spending the previous decade working in print journalism. After growing up in Colorado and graduating from the University of Colorado at Boulder in the fall of 2009, Rob moved to Florida to start his journalism career, first in St. Petersburg and then in Gainesville. He moved to Austin, Texas, in 2015 and has been there ever since, though he wouldn’t call himself as a Texan just yet.

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Welcome, Troy Sympson

Ohio born and raised (currently residing in Cleveland), Troy Sympson is an alumnus of The Ohio State University and a passionate digital marketer. With a strong background in both journalism and marketing, Troy is highly experienced in writing, editing, social media, email marketing and SEO. He has been a social media professional since the inception of social media, and has helped several companies and corporations build their digital marketing efforts from the ground up.

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Welcome, Liz Palisin

Liz Palisin is one of the newest additions to the OneFireFly family. Originally hailing from ‘the frozen North’ i.e. Northern Michigan, Liz up and moved to Chicago to attend DePaul University. After a junior year abroad in Barcelona, countless rides to the Loop on the L train, and three freezing winters, Liz received a B.A. in Media Studies as well as a not-so-useful minor in Anthropology. Shortly after she moved to San Diego to soak up some much-needed sun.

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Welcome, Oliver Sava

Oliver Sava has spent the last five years surrounded by media, working as a pop culture journalist and critic covering comic books, dance, film, television, and theater for local and national outlets. Raised in the southwest suburbs of Chicago, Oliver graduated from Loyola University in 2009 with degrees in English and Political Science, and has been writing professionally ever since. He’s contributed to Chicago Reader, Chicago Tribune, Entertainment Weekly, The L.A. Times, NPR Books, Rolling Stone, Time Out Chicago, The Verge, VICE, Vox.com, and Vulture, and his writing can regularly be found at The A.V. Club, where he won a 2017 Eisner Award for Best Comics-Related Journalism after being previously nominated in 2012.

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Can Online Reviews Make a Difference in Your Small Business?

Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find out what your existing customers are saying.

How accurate is this information?

According to Inc. Magazine, 84% of consumers trust online reviews as much as personal recommendations.

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Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Target the Right Customers with the Right Messaging, Every Time

If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful email marketing campaign. But sometimes it feels like you just don’t have the time to sort through your various contacts. Or maybe you don’t know where to start. No worries! Here, you’ll find some surprising numbers about the benefits of list segmentation, and we’ll give you some helpful tips to get started. Keep reading for more.

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What to Know About Domain Authority 2.0

What the Change Means and Why it Matters to Your Business

Moz has just announced that they will be making a big change to their Domain Authority ranking system in the next few weeks. In this blog, we’ll dive in to see what exactly this means for your website.

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Facebook Reviews Are Now Facebook Recommendations

What the Change Means and Why it Matters to Your Business

You offer the best products, deliver exceptional service, and your customer support is second to none. So why aren’t more people talking about you?

You've probably heard that word of mouth marketing is one of the best and most credible forms of advertising. Quite simply, people are far more likely to buy from — and trust — a brand that was recommended by someone they know.

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How To Avoid Common Content Marketing Mistakes

Expand Your Company’s Reach With Smart Marketing Strategies

Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires smart strategies to be effective. Search engine optimization is vital, but so is having appealing content and an active social media presence. In this blog, we look at some common content marketing mistakes that prevent you from maximizing your company’s reach and offer solutions to help you get on the right track.

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Does Your Business Really Need to Be Active on Social Media?

As a business owner, you might have a lot on your plate on a daily basis.

Between corralling clients, managing projects, handling your employees and the countless other aspects of running a business, maintaining an online presence might sometimes be a struggle. You may even think you don’t have enough time to actively manage your company’s social media accounts.

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How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.

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Facebook Frequently Asked Questions

Many of our clients have questions about Facebook from, “How often do I post?” to “Is there really any value in using Facebook?” In this blog, we’ll answer some of those frequently asked questions. Whether your staff members post to Facebook or you currently work with One Firefly to grow your customer engagement, this article will provide answers to some of the most common Facebook questions.

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Boost Your Content Marketing Campaign with the Right Keyphrases

Adding engaging content to your website can have endless benefits for your company. You can gain credibility, educate and engage customers, and even enhance your visibility on Google. To get the most out of a content marketing campaign, though, you want to make sure you're engaging the right audience. That's where keyphrases come into play. Read on to find out why keyphrases are so important, how to research the best ones, and what role they play in your content marketing campaign.

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How to Increase Your Organic Reach on Facebook

The Free Way to Cultivate a Client Platform

Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.

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4 Reasons to Implement Facebook Advertising in your Business’s Ad Campaign

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach

Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your target market every single day. The troubling oversight with Google Ads is users of Google have a pre-existing interest in your industry or market, and actively search for related products or services. These are users that have already been tapped by advertisements and are potentially already brand loyal.

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How to Define Your Target Audience for Facebook Advertising

With more than 100 million unique users visiting Facebook every month, there’s no denying the value of Facebook advertising. But to run truly effective campaigns, you have to make sure you're targeting the right people. What good is it to promote your Houston custom electronics company to an avid surfer in Tahiti? The key to running successful Facebook ads is not necessarily reaching a large audience, but reaching the right one. In this blog, we'll highlight some great ways to define your target audience to make sure you’re using your ad dollars efficiently and effectively.

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Why Should You Stay Active on Your Company Facebook Page?

Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it’s not enough to treat your Facebook profile as just another business listing. Prospective clients will judge your company according to how active and responsive you are. Below we explain how the right type of content can make your Facebook profile stand out from the competition.

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5 Reasons Your Company Needs a Facebook Page

Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over. Facebook has risen as the social media powerhouse of digital marketing, and it is here to stay. Every company should be using Facebook to boost their business, and here’s why:

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The Importance and Benefits of Web Maintenance

Why Should I Care About Web Maintenance?

Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.

Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.

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Everything You Should Look For In a Website Hosting Provider [2019 Update]

[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of mirrored server environments, we are excited to share with you the newest developments on how to bring the most reliable online content to your customers.]

Your website is your most valuable online asset.  Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task.  Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same.  In this article, we will cover the ten [Update: We have expanded our list to 11!] most important service features to look for in a professional website hosting provider.  Let's start with the basics.

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SEO No! Keyword Stuffing and How to Avoid It

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This type of stuffing can lead to big trouble for you and your business.

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What to Do If Your Rankings Drop

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!

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How to Improve Website Conversions and Engagement with Leads

Convert More Visitors into Customers with Lead Concierge

Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.  

One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.

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Flash Sale: 20% Off New Mercury Pages

Enhance Your Website with this New Content

Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of June 26th through 30th, current Mercury clients can get any new Mercury page for 20% off.

So what are these pages? Keep reading to learn about some of the newest additions you might want to add to your site:

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How to Put Smart Home Interface Videos to Good Use

UI University: Support and educate end-users on smart technology

Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within the automation industry when it comes to explaining the systems thoroughly to your customers. For the week of June 11th through 17th, integrators can take advantage of our flash sale and begin featuring smart home interface videos to customers today!

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Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.

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Top 10 Updates You Should Be Making To Your Site

Ron Callis, CEO of One Firefly, presents the Top 10 Updates you should be making to your site. Please check out the video and let us know what you think by leaving a comment below!

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Quick Update Regarding Our Web Maintenance Packages

Ron Callis, CEO of One Firefly, goes into recent Web Maintenance survey results and details why we created our Web Maintenance Packages. Please check out the video and let us know what you think by leaving a comment below!

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4 Things a Good Website Must Have

1.  A Clean, Professional Design

Your website is your first impression to potential customers. If you have a bright, attractive website, your company will exude a sense of professionalism. Alternatively, if you fill your site with poor photography and clashing colors, your business identity will suffer.

There are a few basic keys to good website design. First, your site should have a simple, pleasant color scheme that is consistent throughout the site. Successfully designed websites choose one main color and two or three accent colors. The main colors are usually white, off-white, or charcoal gray. Accent colors often include a few complementing shades of the main color or some variation on the company's logo. Second, any text on your website should be easy to read, including your business name and the menu.

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Advantages of a Mobile-Responsive Website over a Mobile Site

How often do you find yourself coming across a website through your mobile device that has confusing format or just an overall messy look? As a user, if you come across a site like this, it’s more than likely for you to simply exit out and find your solution elsewhere. Businesses who choose to go against building a mobile-responsive site, or choose to only stick to a mobile site, are missing out on copious amounts of leads and sales due to this less than user-friendly interaction. If you currently have a site that doesn’t respond well on mobile and find that customers aren’t pleased with their interactions, there’s still options for you moving forward. By adapting a mobile-responsive design for your website, you don’t have to worry about creating a separate domain for your "mobile" ready site.

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Create a Rich User Experience on Your Website

Utilize Interactive Content to Engage More Visitors

Worldwide there are more than one billion websites. That’s a lot of content. Some of it is not so good, and more than likely you’ve come across your fair share of it. Creating quality content is hard to do, and it’s time-consuming, but when done right such content educates and engages visitors, demonstrates credibility, and can even create a dialogue with the audience. By adding different types of content to your website, you can cut through the noise, offer a breath of fresh air, and capture your target audience’s attention. Enter interactive content.

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How Will Voice Search Affect SEO Results?

Do Apps Like Alexa Have an Impact on Campaign Performance?

The change has been coming for some time now, but last year it seemed to break big: voice control is the new “it” thing in technology. Smart home manufacturers like Crestron and Control4 have realized it, and they’ve made their systems compatible with apps like Amazon’s Alexa and Google’s Assistant. But the changes include more than just the relatively small smart home market. Thanks to Cortana, Siri and others, voice control is quickly becoming the norm for everyone. So how will this affect your content marketing performance? Read on to find out.

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An Introduction to Google Analytics

Why You Should Utilize This Tool in Your Marketing Campaign

Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?

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Not Your Typical Website Design

Bravas Corporate Site Targets Luxury Community

A website is a powerful tool, open 24/7 that can influence people’s decisions as well as educate them. No matter what service or product you offer, having a website improves and enhances your customer reach. A well-structured website can lend instant credibility to your business and position the company as a thought leader in its respective industry.

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How to Earn Press with Your Winning Projects

Use Articles About Your Work as a Stepping Stone to Greater Publicity

Blogging about your services is a great way to inform your customers about who you are and what you offer, but there are other ways to market your company online to gain a following and expand your brand. Regularly posting fresh content on your blog helps your online presence and informs your audience, while earning publicity benefits you in a slightly different way. An online magazine, industry award announcements, manufacturer websites, or other online media coverage will help get your name recognized in the general public. Here are a few ways you can start getting more publicity online with your winning work.

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Did I really just get a $55k project from my website?!?

Ron Callis, CEO of One Firefly, goes into detail on what impact Lead Concierge could have on your business by sharing some initial results already achieved by 6 integrators.

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Better, Faster, Stronger, Possible?

Ron Callis, CEO of One Firefly, explains how Lead Concierge will help you deliver better customer service, faster lead generation and stronger brand recognition in your local market.  Please check out the video and let us know what you think by leaving a comment below!

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The Ultimate Guide to Responsive Web Design

What Is Responsive Web Design?

Responsive web design is a term used for coding a website to provide optimal viewing experience whether viewing on desktop, tablet or phone. A mobile responsive website places its emphasis on text readability and overall user experience through the reduction of pinching, zooming and scrolling. 

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Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]

Is your website generating quality traffic?  The answer is revealed in these Key Performance Indicators.

True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History:  Google Analytics is a free, yet robust platform that tracks and reports website traffic.  Google Analytics is as core to its DNA as Google Search itself.  For those of us who have been around long enough remember the days before Google Analytics, when your hosting company provided you bare-bones “Web Stats” and dashboards to make sense of your online performance. As if by heeding the call of mass demand for something much more sophisticated, a company named Urchin rose to the challenge and started providing real intelligent analytics for website owners. Urchin was not cheap by any stretch. I recall the day I decided to sign up with Urchin and pay the hefty fees.  It was a hard pill to swallow at first, but a worthwhile investment towards understanding how my website was performing; the insights I gained were priceless.  Then, one fine day in 2005, out of nowhere, Urchin became free.  Google acquired the company and made the service available to the public; a joyous day for Webmasters everywhere.

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6 Cost Effective Marketing Ideas That Produce Big Results

All too often technology integrators feel it is not in the budget for them to make marketing a priority.  What they don't realize is that there are many budget-friendly ways to make their company more visible.  By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.

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5 Tips to Create a Winning Content Marketing Strategy in 2016

Content marketing has brought about rapid change in the way brands engage consumers. Before laying the groundwork for a successful campaign, it’s important to understand what content marketing is all about. In recent years, media saturation has diminished the impact of traditional marketing, and content marketing has proven itself as a valuable avenue for reaching potential clients.

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Avoiding the Nightmare Scenario: Why You Should Regularly Backup Your Website

Picture this: You assign a member of your team the task of swapping out a few images on your brand new website. This individual signs into your website platform and notices an outdated plugin. The employee clicks “Update” and with a click of a button, an unknowingly incompatible file was installed and your entire site goes down. Is your website protected? 

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What is a Blog, and Why Does It Matter?

Are blogs truly useful? There are some perceptions that blogs are just virtual diaries. However, in today's dynamic online environment, a blog can be a vital tool for establishing and growing your online presence. Having an active website is a critical component to your brand’s visibility, and a blog is a significant factor.  Here’s why.

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Everything You Should Look For In a Website Hosting Provider

Your website is your most valuable online asset.  Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task.  Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same.  In this article, we will cover the ten most important service features to look for in a professional website hosting provider.  Let's start with the basics.

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