3 Reasons Why Content Marketing is Valuable for Integrators
The Cost-Effective Way to Grow Your Business
If you’re reading this blog, you’re probably considering different marketing techniques to help grow your business and boost customer acquisition. There are tons of marketing strategies out there that can be very effective—PPC, search engine optimization, retargeting/display ads, and traditional print advertisement, to name a few. However, no marketing strategy can compete against the power of content marketing.
5 Signs You Should Invest in a Copywriter
Find out if copywriting services are right for your technology integration business.
Copywriting services can enhance many areas of a technology integrator’s business, boosting both new leads and customer retention. But how do you know if investing in a copywriter is the right decision for your company? There’s no black and white answer, but there are some ways to tell whether or not your business will benefit from copywriting services.
First, let’s talk about what I mean by copywriting services. Many integrators don’t realize the full extent of copywriting can entail, especially when combined with content marketing services: social media management, website content, SEO, blog posts, newsletters, printed content, video scripts, and more. If you need content, a copywriter can provide it for you.
So now that we’re on the same page as to what copywriting consists of, let’s look at the signs that it’s time to invest in a copywriter:
SEO and Content Marketing: How Do They Fit Together?
When people think about search engine optimization, content marketing isn’t usually the first thing to come to mind. Many people try to focus entirely on SEO or entirely on content marketing without recognizing that the two marketing strategies go hand in hand.
Today, we’re going to talk about how to make the most of both content marketing and search engine optimization, as well as discuss how these marketing strategies affect your business as a technology integrator. First, let’s start with some basic definitions:
Why We Love Newsletters
How Digital Newsletters Connect You with Customers
At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of our services, and if they really are worth your time. In this article we’ll cover exactly why we love newsletters and believe they are a critical part of your digital marketing strategy.
4 Major Misconceptions About Blogging for Business
Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential customers aren’t looking at your website, you won’t be making many sales. A blog is one of the best ways to rank high on search engines, and to get found by the people who can use your product or service. But the online community is also full of misconceptions about how blogs work. After the jump, we’ll address four of the biggest offenders.
4 Powerful Ways to Use Video to Market Your Business
It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.
Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:
Can Content Marketing Be a More Powerful Tool than PPC Ads?
Reaching a Quality Audience through Custom Content Creation
When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.
Should I Host My Email And Website Together?
A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significant risk, not to mention significant hassle should you decide to change your web hosting provider. At any given time, servers are under constant threat, and having one go down that's hosting your email and website together can disrupt both your online presence and your communications.
Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers
Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content. Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:
Two Essential Ways to Push Fresh Content to Your Customers
How to Ensure Your Clients are Viewing Your Content
Having an engaging online presence, complete with a mobile-friendly website and custom crafted blogs, is one of the most effective ways for technology integrators to build credibility with referrals and potential clients; but how can you ensure that content gets read? It’s not enough to merely assume that your audience is visiting your website and social media pages every day. Technology integrators need to be proactive and push that content out to give it the best possible chance of being seen. Here are two essential ways to help ensure your content gets seen by clients, partners, and referrals: