Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.
Key Components That Can Make or Break Any Advertisement Campaign
As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.
Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.
Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.
But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.
READ MORE: When and Why You Should Advertise on Facebook
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Kelly Anderson recently joined One Firefly as a Content Writer and is proud to be the only team member currently located in New England. Kelly has a BA in English Writing and Literature from Emmanuel College in Boston, where she also minored in Studi...