Skip to main content

Get the Latest Marketing News


Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

Get the latest marketing news

Catch up on the latest industry marketing news, dive deeper into marketing strategies and best practices, and get our best digital marketing insights below. We post often, so come back regularly to continue learning!

SEO: Beginner’s Guide to the Basics

b2ap3_large_blog-seo-beginners-guide-to-the-basics

Optimize Your Website’s Content on Every Page Search engine optimization: Perhaps you have come across this term before, or maybe you’re brand new to the concept. More than likely, you’ve heard its more common acronym “SEO,&rd...

Continue reading
  2504 Hits

The Innovation Custom Integrators Cared About At CES2019

b2ap3_large_blog-the-innovation-custom-integrators-cared-about-at-ces2019x3

New Products and Technologies To Keep an Eye On This Year This year’s CES was, predictably, as big and glitzy as ever. CES says that 188,000 industry professionals – including 63,000 from outside the U.S. – attended this y...

Continue reading
  2123 Hits

Why Every Integrator Who Cares About The CI Industry Should Get HTA Certified

b2ap3_large_blog-why-every-person-who-cares-about-the-ci-industry-should-get-hta-certified

Calling The Greatest Custom Installation Firms In The World! We have an epidemic in our industry. The epidemic is bad installations that result in unhappy consumers. Why do you think products like Sonos, Ring, and Alexa have been ...

Continue reading
  2468 Hits

Guide to Creating a Google My Business Listing

b2ap3_large_blog-guide-to-creating-a-google-my-business-listing

When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free! After helping a number of our clients with building (or gaini...

Continue reading
  3071 Hits

How to Create Content Customers Crave

b2ap3_large_blog-how-to-create-content-customers-crave

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improv...

Continue reading
  2519 Hits

3 Simple Tips To Expand Your Business’ Reach Online

b2ap3_large_blog-3-simple-tips-to-expand-your-business-reach-online_20230116-183358_1

A Strong Web Presence Is Crucial For Sustained Growth, Especially For Companies Without Traditional Storefronts. The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global co...

Continue reading
  2471 Hits

Is Your Content Fresh Enough? Here’s Why It Matters

b2ap3_large_blog-is-your-content-fresh-enough

Bad News: Your Old Blogs Won’t Cut It. Say yes to change Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to...

Continue reading
  2196 Hits

SEO No! Keyword Stuffing and How to Avoid It

b2ap3_large_blog-seo-no-keyword-stuffing-and-how-to-avoid-it

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This...

Continue reading
  2588 Hits

Here’s How Video Helps Boost Your Website’s Visibility

b2ap3_large_blog_video_content_main

Climb Up the Search Ladder with Embedded Video Content The internet is an incredibly noisy place with countless websites just like yours trying to compete for the top spot on Google and other search engines. You’ve probably heard that search en...

Continue reading
  3046 Hits