It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your bus...

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your targ...

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address o...

All too often technology integrators feel it is not in the budget for them to make marketing a priority. What they don't realize is that there are many budget-friendly ways to make their company more visible. By utilizing the following cost effective...

A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significa...

Acquiring the right talent and the right time is vital to the success of any business. In fact, former Chairman and CEO of Apple, Steve Jobs, considered building an A-List team to be the most important skill a business owner can possess. Indeed,...

Technology integration business owners can often be characterized as ambitious and idealistic individuals who pursue their vision of success with relentless determination. But soon after the initial rush of creating and maintaining a sustainable busi...

Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it&r...

If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketi...