When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the re...

When Will Rogers said, "You never get a second chance to make a first impression," the internet didn't exist. First impressions, whether in person, on the phone, or in today's digital world are a constant factor that matters for an electronic systems...

Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find ou...

Coming up on September 5-9 in sunny San Diego, California, CEDIA 2017 is the biggest and best event of the technology integration calendar. There is a lot to offer everyone in attendance but we think that there are a few things that a trip ...

Put Strategy Behind Your Marketing Efforts It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know...

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter...

Convert More Visitors Into Customers With Lead Concierge Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your...

Explore How You Can Use UIU To Your Advantage When you sell complex, intricate technology like smart home automation systems, there’s no denying that it can be a struggle to showcase the ease of operating the system or the full depth of its cap...

Does Your Company Succeed In Giving The Right Client Experience? In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply sellin...