Build Trust With Your Customers And Keep Them Coming Back There once was a time when companies would send catalogs to their subscribers by post—or snail mail as we also know it—to help boost business. While this strategy was deemed to be ...

Target the Right Customers with the Right Messaging, Every Time If you’ve ever sent an e-newsletter or worked with a digital marketing agency, you’ve probably heard of list segmentation. It’s an essential part of any successful ...

Expand Your Company’s Reach With Smart Marketing Strategies Content marketing is a proven way of getting your business in front of more eyes by boosting your website’s search engine rankings and social media presence, but it requires...

As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improv...

Bad News: Your Old Blogs Won’t Cut It. Say yes to change Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to...

Showing Up On Page One Of Search Engine Results Is The New Downtown Storefront Picture it: your business storefront situated in the middle of a bustling downtown under a sign proudly displaying your business name while some window decals highlight th...

Make it Easy for Prospects or Referral Sources to Find You Online When it comes to search engine optimization, it's all about finding the right audience. You can do this by crafting specific geo-targeted keyphrases through a content marketing campaig...

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your bus...

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your targ...